Multichannel Merchant’s Best of 2013
By Tim Parry
2013 was a big year for ecommerce, omnichannel commerce, multichannel commerce, etc. And on the following pages, I bring you the 30 most-popular pieces of content viewed on Multichannel Merchant's website in 2013.
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Reach Prospects All Year Long with Multichannel Merchant's Source Directory
The new Multichannel Merchant Source Directory offers Senior-level Executives who sell by ecommerce, catalogs and retail easy access to all the leading products, technology and services available –searchable by type, geography and name.
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6 Fearless Predictions for 2014
By Tim Parry
An earlier holiday season, a big global push and more a big year for the United States Postal Service. These are just a few of Multichannel Merchant senior content manager Tim Parry's fearless predictions for 2014.
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What’s the Big Idea, Staples?
By Tim Parry
Staples announced its latest "reinvention" campaign today with the launch of "Make More Happen," a new tagline and campaign focused on how Staples’ expanded product assortment will help your businesses succeed.
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Bare Necessities Blindsided by UPS Issues
By Tim Parry
Though Bare Necessities ships via FedEx and UPS and uses both shippers' last mile services with the United States Postal Service, chief operating officer Bill Richardson told Multichannel Merchant the majority of packages it shipped that had not arrived on time were being carried by UPS.
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FedEx Failed For Yankee Candle
By Tim Parry
Yankee Candle saw trouble with FedEx at least two weeks prior to Christmas, starting with tracking issues that they thought were due to internal system errors. Yankee Candle was also told that FedEx's Columbus, OH facility was so "overwhelmed" that FedEx had trouble moving packages.
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5 Digital Marketing Resolutions for 2014
By Graham Cooke
With the new near and new budget assessments upon us, this is a critical time for merchants to assess and reevaluate their strengths and opportunities. Marketers may experience many stages of resolutions, but to truly reap the benefits of 2014, all the following outlined should be realized.
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The State of Ecommerce - The Retailer Benchmark Report
From a survey of more than 125 retailer respondents, we were able to uncover their technology spending habits. Key findings include:
• Long and short-term campaign planning
• Conversion Rates
• Mobile Traffic and Sales
• Social Commerce and Engagement
• Retention Rates and AOV
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Defining the Role of the CMO in the Age of the Empowered Customer
Jan 22, 2014 @ 2:00 p.m. ET
In the age of the customer, the line between the marketing and customer experience disciplines has rapidly blurred. In this complimentary webinar, Cory Munchbach, analyst at Forrester Research, presents findings from her Jan. 2014 report “The Convergence of Brand, Customer Experience, And Marketing.”
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