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Reach Prospects All Year Long with Multichannel Merchant's Source Directory
The new Multichannel Merchant Source Directory offers Senior-level Executives who sell by ecommerce, catalogs and retail easy access to all the leading products, technology and services available –searchable by type, geography and name.
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7 Tips for Messaging a Delay in Shipping
By Chris Vodola
But despite the best efforts of retailers, if Mother Nature throws a wrench in shipping plans there is little that can be done to control the last mile of the online shopping experience. Here are seven tips for customer service teams that need to communicate a delay in shipping to customers.
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Retailers Should Embrace Showrooming
By Charles Nicholls
Retailers should not fear the showrooming customer. Shoppers who use mobile devices for showrooming are actually almost twice as likely to purchase from the same retailer in-store or online than buy elsewhere.
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How to Calculate the ROI On Your Social Media Marketing
By Paul Becker
With most marketers and merchants having social media objectives, yet not quantifying results, there needs to be a relatively easy way to report on social media marketing. This article will help you identify what social media channels do better than your other marketing channels, quantify, compare performance, and help you determine how to allocate resources.
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The Operations Summit is the only event of its kind exclusively about ecommerce and catalog direct-to-customer operations & fulfillment. Hundreds of high level decision makers will be in attendance in Indianapolis for the 2014 Operations Summit. Register early to take advantage of our best price discounts!
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Defining the Role of the CMO in the Age of the Empowered Customer
Jan 22, 2014 @ 2:00 p.m. ET
In the age of the customer, the line between the marketing and customer experience disciplines has rapidly blurred. In this complimentary webinar, Cory Munchbach, analyst at Forrester Research, presents findings from her Jan. 2014 report “The Convergence of Brand, Customer Experience, And Marketing.”
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