News and Intelligence for the Multichannel Merchant

July 17, 2014

By Herschell Gordon Lewis

When creating an effective sales message, choose one key element your targets are most likely to regard as significant and subordinate the rest. Want that in more proletarian language? Laundry lists are weak selling weapons. Here's more from Herschell Gordon Lewis on making email subject lines resonate with your customers.

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By Nathan Grimm

Is it really worth all the cost of adjusting distribution strategy, changing packaging, and monitoring third-party sellers just to maintain price and win the Amazon buy box? If your retail relationships are important, the answer is yes.

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By MCM Staff

Multichannel Merchant’s IRCE 2014 Technology Report showcases some of the most important ecommerce technology innovations, introductions and updates from the show floor at IRCE. If you were at IRCE, see if you missed anything important by glancing through our technology highlights. If you missed IRCE, here's a great chance to see some of what you missed.

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By Tim Parry

The Marketplace and Internet Tax Freedom Act combines two critical legislative issues – the Marketplace Fairness Act and the Internet Tax Freedom Act. What does this mean for retailers that sell goods and services online?

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By Tim Parry

There are 790 million international customers that are potentially addressable by the US retailers. So how do you grab your piece of the global ecommerce pie? And how do you guarantee customer satisfaction and loyalty – and ensure profitability? Find out here.

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IDC White Paper

Grande Guide to eMail Deliverability

How To Achieve a Seamless Marketing Execution

Buyer's Guide to Call Tracking Software for Marketers

The Informed Purchase Journey

Pocket Guide to Good Push

Becoming a Social Business: Integrating Social Software Throughout Enterprise

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