News and Intelligence for the Multichannel Merchant

July 17 , 2013

By Daniela Forte

Online accessories retailer eBags worked with ExactTarget to create its 2012 back-to-school sweepstakes, “Bag an iPad,” connecting its customers with social media. The following pages show the five steps eBags and ExactTarget used to build its successful crosschannel Facebook campaign for its brand.

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By Craig Vodnik

B2B software companies must ensure a convenient sales process that reflects their customers’ shopping preferences. Businesses must plan for conflict between different sales channels and customers’ expectations of the shopping experience.

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By Lisa Steinhart

Organizations that oppose the Marketplace Fairness Act and those who support it have been extremely vocal about their opinions on the subject. Two of the leaders in the industry, eBay and Amazon, fall on opposite sides of the argument.

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By Erin Lynch

Both B2B and B2C merchants are stepping up their site search in an effort to convert browsers into buyers. Site search is so important because if it’s not done right, 73% of consumers will abandon a site out of pure frustration. Download this executive summary from Multichannel Merchant to learn more.

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By Erin Lynch

For some retailers, a pop-up store is key around the holiday shopping season or in hopes of opening up your brand to a new audience. But for J&P Cycles, which runs a pop-up store every year during the Sturgis Motorcycle Rally, it means a $1 million boost in sales.

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4 Common Digital Marketing Dilemmas and Ways to Solve Them

10 Amazon Mistakes You're Probably Making & How to Fix Them

What Customers Want: Tips for Creating and Marketing a Social Catalog

Sales Enablement: The Missing Piece

Social Media Best Practices White Paper

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