| MCM THURSDAY
News and Intelligence for the Multichannel Merchant July 25 , 2013 |
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| 3 Steps to Keep Pace with “Sell Anywhere” Trend
By Jesse Ness As ecommerce continues to evolve, it is clear that much of the success is due to operating storefronts on multiple sites. Adopting this “sell-anywhere” approach will help you realize a meaningful impact on your bottom line. |
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| Mini Catalogs Catching On as Economy and Culture Change
By Del Williams A growing number of direct-to-customer merchants, including National Ropers Supply, April Cornell and Crestline, are finding that supplementing full-sized catalogs with mini catalogs can help them do business more cost effectively while improving key metrics such as response rate. |
| USPS Changes May Affect Catalog Delivery
By Daniela Forte, Erin Lynch and Tim Parry The House Oversight and Government Reform Committee wants the USPS to eliminate to-the-door mail delivery and replace it with curbside and cluster box delivery. That may have an effect on how merchants mail catalogs to prospects and customers alike. |
| Great SMS Campaigns Start With Action Analytics
By Brendan O'Kane SMS campaigns, as we’ve seen from some mobile campaigns, can work very effectively as long as marketers get it right. And by get it right, I mean measuring message effectiveness through action analytics techniques. |
| eBay Now Expands Delivery Reach In Existing Locations
By Daniela Forte Local shopping service eBay Now, which already delivers products to consumers from local retailers in the San Francisco, San Jose and New York City markets, has expanded its reach in those areas. |
| 8 Tips for Creating a Solid Returns Policy
By Erin Lynch While most merchants would prefer to not think about their returns policy, it’s imperative for every ecommerce company to have one. Not only is it good business, but it will also help customers trust your brand and the products that you sell. Here are eight tips designed to get you to master the art of the refund policy. |
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