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MCM THURSDAY

News and Intelligence for the Multichannel Merchant

June 5 , 2014

MCM Thursday
 
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Father’s Day Shopping Expected to Reach $12.5 Billion This Year
Listrak CEO Ross Kramer on Email Marketing, IRCE Debut
How Will Seattle’s $15 Minimum Wage Affect Your Business?
4 Steps to Prepare for Fast-approaching EMV Deadline
Check Out Multichannel Merchant's IRCE Coverage
How to Make Your Customers Hate on Your Website

Father’s Day Shopping Expected to Reach $12.5 Billion This Year

By Daniela Forte

The National Retail Federation released a survey reporting that total spending will reach $12.5 billion. Nearly one-quarter of smartphone users will research products and compare gift prices on their smartphone, and 30.6% of tablet owners will do the same.

FULL ARTICLE

Listrak CEO Ross Kramer on Email Marketing, IRCE Debut

By Tim Parry

Ross Kramer talks with Multichannel Merchant about best practices for creating back-in-stock alerts, effective use of welcome emails, personalized product recommendations in emails, and recovery of abandoned carts... and he gives us a sneak peek at his IRCE session on email marketing.

FULL ARTICLE

How Will Seattle’s $15 Minimum Wage Affect Your Business?

By Curt Barry

The Seattle City Council just voted to put low-wage workers on a path over the next several years to earning a $15-per-hour minimum wage. Curt Barry, president of multichannel operations and fulfillment consulting firm F. Curtis Barry & Co., explains what this means to direct-to-customer merchants.

FULL ARTICLE

4 Steps to Prepare for Fast-approaching EMV Deadline

By Aaron Kline

Although the merchant community is focused on updating hardware to prepare for the EMV migration, they also need to prepare for an influx of fraudsters online. Merchants should consider the four following factors in order to prepare for this rise in online fraud.

FULL ARTICLE

Check Out Multichannel Merchant's IRCE Coverage

By MCM Staff

Multichannel Merchant will be at IRCE 2014 next week in Chicago, but its coverage has already begun. Here's its ongoing archive of IRCE news, press releases and more. Be sure to bookmark the URL.

FULL ARTICLE

How to Make Your Customers Hate on Your Website

By Danny Wajcman

When it comes to optimizing your website, ignorance is not bliss. Capturing constructive feedback is critical to building a site with a strong conversion rate that maximizes the potential of every customer.

FULL ARTICLE

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