| MCM THURSDAY
News and Intelligence for the Multichannel Merchant June 05 , 2013 |
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| Why Social Media Logins Matter to Retailers
By Erin Lynch A new trend that is building steam throughout the ecommerce world is allowing fans and followers of your brand to log on to your site with their Facebook or Twitter profiles. In this infographic from the Social Annex you will learn how social logins are quickly becoming the backbone to onsite engagement and boosting conversion rates for many online retailers. |
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| New Study Shows B2B Sellers Unprepared for Gen Y Buyers
By Erin Lynch A new study by Acquity Group has revealed that Gen Y B2B buyers are more likely to shop online than their older counterparts. The study also found that 40% of buyers purchase frequently from Amazon Supply. |
| An Inside Look into Amazon’s Global Enterprise
By Erin Lynch Amazon launched it's latest marketplace in India this week, making it the 10th marketplace for the ecommerce goliath. In this infographic from Amazon, you will get a glimpse into the countries it serves, how many fulfillment centers it has worldwide, and it's third-party seller growth. |
| Several Retailers Named to the 2013 Online Trust Honor Roll
By Erin Lynch Retailers including Amazon, American Greetings, and Ralph Lauren earned spots on the 2013 Online Trust Alliance Honor Roll report for their high scores in privacy, security, and consumer protection on their ecommerce sites. |
| Rakuten’s Non-traditional Business Model
By Daniela Forte CEO and chairman, Hiroshi Mikitani, explained the non-traditional business model at Rakuten during the IRCE conference this week and reminded attendees while it's easy to get stuck in the technology of your business, it really is all about your customers. |
| UserTesting.com Launches Enterprise Full-Service Testing Platform
By Erin Lynch With access to over one million testers, UserTesting.com now offers usability testing designed for large businesses and retailers, complete with advanced targeting, expanded recruiting, live intercepts, moderated testing, quantitative metrics, and research and reporting services. |
| How to Dominate Search With Google Shopping
By Daniela Forte Are you looking to compete with the new Google Shopping model? Here are five tips how from Rick Backus, CEO of CPC Strategy. |
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