Solving the Local Search Puzzle
By Daniela Forte
Local search has grown increasingly important for both consumers and marketers, and even major players like Google recently made moves to position themselves for better success. With this in mind, Kenshoo released this infographic to help marketers solve the local search puzzle.
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Personalizing the Online Shopping Experience—Thinking Beyond %%FirstName
Free Webinar On Demand
Develop engaging campaigns beyond personalizing email with first name, and convince your buyers you know and care about them on a personal level. Jodi Wearn, Segment Marketing Director at Silverpop will showcase the results that can be achieved when marketers start treating customers as individuals rather than audiences.
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Picture This: Day 1 of eTail West 2014
By Tim Parry
Day 1 of eTail West is in the books here in unseasonably-cold San Antonio. The folks at eTail West are running a photo contest via Twitter and Instagram. Here are some of the top Day 1 eTail West pics hashtagged #etailpics that we found via Storify.
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RadioShack Announces 1,100 Store Closings and Q4 Sales Decline
By Erin Lynch
RadioShack announced this week that it plans to close 1,100 under performing stores as well as huge losses in its fourth quarter earnings. According to its Q4 financials, the electronics retailer reported that net sales and operating revenues for the quarter decreased to $935.4 million from $1.17 billion in the same quarter last year
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Men’s Wearhouse Announces Non-disclosure Agreement with Jos. A. Bank
By Erin Lynch
Men's Wearhouse has confirmed that it entered into a non-disclosure agreement with Jos. A. Bank and agreed to exchange certain confidential information and to work in good faith to evaluate a potential combination. It was also announced that Men's Wearhouse has received a draft merger agreement from Jos. A. Bank.
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Reach Facebook Users with New Autoplay Video
By Dr. Melody King
Facebook's autoplay feature is a boon to marketers who are trying to attract more eyeballs and generate more sharing on Facebook. It’s a relatively low-key way of delivering video about products or brands without causing users to be annoyed by an “intrusive” video popping up unexpectedly (and noisily) on a webpage they’re reading.
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The Operations Summit is the only event of its kind exclusively about ecommerce and catalog direct-to-customer operations & fulfillment. Hundreds of high level decision makers will be in attendance in Indianapolis for the 2014 Operations Summit. Register early to take advantage of our best price discounts!
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Defining the Role of the CMO in the Age of the Empowered Customer
Free Webinar On Demand
In the age of the customer, the line between the marketing and customer experience disciplines has rapidly blurred. In this complimentary webinar, Cory Munchbach, analyst at Forrester Research, presents findings from her Jan. 2014 report “The Convergence of Brand, Customer Experience, And Marketing.”
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