| MCM THURSDAY
News and Intelligence for the Multichannel Merchant May 21 , 2014 |
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| Living Social: What is Your Social Graph and How is it Used?
By Roman Lenzen Simply put, a social graph is your online social footprint. Here's how Foursquare, Twitter, Facebook and other social media sites are using your social graph to determine interests and needs for further tailoring as well as advertiser targeting. |
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| Brands Missing Major Opportunities to Drive Mobile Engagement
By Daniela Forte Marketers recognize and embrace mobile as a vital component of the marketing mix – but they are missing the mark when it comes to relevant personalized messages. |
| How Alex and Ani Spreads Positive Energy Across Multiple Platforms
By Daniela Forte The use of iBeacons is growing among retailers with a brick-and-mortar presence. Here's a look at how Alex and Ani is using an integrated mobile strategy to engage its in-store customers. |
| Nordstrom’s Ecommerce Sales Rose Faster than Amazon.com
By Tim Parry Nordstrom direct net sales increased 33% in the first quarter, driven by expanded merchandise selection and ongoing technology investments to enhance the online experience. |
| I Am the Unusual Millennial
By Daniela Forte I consider myself the unusual millennial. Last week, I read the article, “Millennials’ Behavior Is Good, Bad and Ugly for Retail” by Steve Wellen and couldn’t help but realize how my own shopping habits were so different than what he reported in the article. |
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Advertisement  What You Need to Know about Drop Shipping Drop shipper location, customer location, product sourcing and state tax laws: the combination spells high risk of costly errors across your financial system. Discover how drop shipping could affect your tax liabilities, how resale certificates should be validated, and who has the responsibility to collect. |
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Advertisement  Cyber Security in the Crossroads Cyber security and data privacy is back in the spotlight. |
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