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MCM THURSDAY

News and Intelligence for the Multichannel Merchant

May 22 , 2013

MCM Thursday
 
Google Checkout to Retire In November
Social Media Declining for Online Purchases
Tips for Effective Email Marketing
Mobile Expected to Skyrocket
SLI Systems to Go Public
Don’t Let Disengaged Subscribers Become Inactive
Accenture to Acquire Acquity Group

Google Checkout to Retire In November

By Daniela Forte

´╗┐Google announced this week it would be retiring its Google Checkout in November of this year as the company transitions to Google Wallet, a platform enabling merchants to meet the demands of a multi-screen world where consumers shop in-store, at their desks and on their mobile devices, according to blog post by Google.

FULL ARTICLE

Social Media Declining for Online Purchases

By Erin Lynch

Social media is lagging as a direct traffic source to ecommerce websites and for online purchases, despite brand investment, according to a recent report from Monetate.

FULL ARTICLE

Tips for Effective Email Marketing

By Daniela Forte

Email marketing is the most effective tactic according to 55% of marketing professionals and plays an important role for ecommerce merchants, according to a whitepaper by Listrak. Since it is known to return more than $40 per dollar spent, makes its cost effectiveness undeniable.

FULL ARTICLE

Mobile Expected to Skyrocket

By Daniela Forte

´╗┐It is expected that by 2015, mobile internet usage will surpass desktop internet usage. Yesmail Interactive created this infographic displaying how mobile have impacted consumer shopping patterns and the interaction between brands and social media.

FULL ARTICLE

SLI Systems to Go Public

By Erin Lynch

The site search provider SLI Systems has announced plans to proceed with an initial public offering in its home country of New Zealand.

FULL ARTICLE

Don’t Let Disengaged Subscribers Become Inactive

By Jim Davidson

There is a phase between a period of being an active subscriber and totally checking out. Customers in this phase are disengaged subscribers who show less interest in your brand but may still be opening or clicking in your emails. Here are a few ways to get them back.

FULL ARTICLE

Accenture to Acquire Acquity Group

By Daniela Forte

Accenture entered into an agreement with Acquity Group Ltd., where Accenture will acquire Acquity Group, a digital marketing and ecommerce company, according to a press release on Acquity Group’s website.

FULL ARTICLE

Related Whitepapers

eCommerce 201: 5 Strategies & 15 Best Practices You Need to Know to Grow Your Revenue

Digital Customer Experience Trends to Watch in 2013

Improve Conversions on Your Webstore from Paid Search & Comparison Shopping Traffic

20 Ways to Personalize Email and Web Content to Deliver an Awesome Customer Experience

The Power of Staying in Sync

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