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MCM THURSDAY

News and Intelligence for the Multichannel Merchant

May 29 , 2014

MCM Thursday
 
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Wet Seal Exit Strategy for Arden B. Is Underway
This is What Happens to Card Data on a Mobile Reader
David’s Bridal Reaches Brides On the Go – Digitally
Herschell Gordon Lewis: 2014 Represents the Height of Immediacy
The Importance of Keeping the Soul in Ecommerce Shopkeeping

Wet Seal Exit Strategy for Arden B. Is Underway

By Daniela Forte

Arden B. will soon just be a memory, as its parent company, Wet Seal, Inc., announced it has already begun winding down that business.

FULL ARTICLE

This is What Happens to Card Data on a Mobile Reader

By Nish Modi

Merchants need to understand the credit card transaction process as the gatekeepers of their customers' private information.

FULL ARTICLE

David’s Bridal Reaches Brides On the Go – Digitally

By Daniela Forte

David's Bridal has enabled all of its stores with the ability to buy online by installing tablets in each of its 300 stores to allow customers access to web-only offerings.

FULL ARTICLE

Herschell Gordon Lewis: 2014 Represents the Height of Immediacy

By Tim Parry

What year is this? That's a "dumb question" aimed at direct marketers who without justification append response-murderers such as “Allow six to eight weeks for delivery” to offers that haven’t made a prior reference to variations from immediacy.

FULL ARTICLE

The Importance of Keeping the Soul in Ecommerce Shopkeeping

By Bernard Luthi

In ecommerce, retailers must strike a balance between operational efficiency and the human interaction that fosters consumer loyalty.

FULL ARTICLE

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