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MCM THURSDAY

News and Intelligence for the Multichannel Merchant

May 08 , 2013

MCM Thursday
 
Which Ecommerce Platform is Right for You?
Make Mom Happy in 3 Seconds
Catalogers Weigh in on Marketplace Fairness Act
Wal-Mart Builds New Global Technology Platform
Reaching the Customer through Personalization
How to Deliver Tailored Mobile Marketing Campaigns
Consumer Sentiment Jumps to Highest Level since 2008

Which Ecommerce Platform is Right for You?

By Erin Lynch

When it comes to ecommerce, the possibilities are endless when choosing the right platform for you site. In this infographic Brightpearl compares the biggest names in the platform world and lays out the pros and cons.

FULL ARTICLE

Make Mom Happy in 3 Seconds

By Daniela Forte

Make mom happy in three seconds this Mother's Day. This infographic by Pythian, looks at online spending for Mother's Day, why website speed matters and what an online retail site must do in under three seconds to avoid cart abandonment. According to the infographic, $152.52 is the average Mother's Day order value. There are 121,951,299 Mother's Day orders and $18.6 billion in online sales for Mother's Day.

FULL ARTICLE

Catalogers Weigh in on Marketplace Fairness Act

By Daniela Forte

A group of catalogers and suppliers met with Congressional staff on Capitol Hill on Tuesday to discuss their concerns with the Marketplace Fairness Act which passed in the Senate on May 6.

FULL ARTICLE

Wal-Mart Builds New Global Technology Platform

By Daniela Forte

Wal-Mart is attempting to take the ecommerce market share from its competitor Amazon by building a global technology platform.

FULL ARTICLE

Reaching the Customer through Personalization

By Erin Lynch

When it comes to marketing your brand, the old way of mass marketing is being taken over by personalizing the consumer experience. Customers no longer want generic offers or generic emails. Bottom line: consumers want to be courted as individuals.

FULL ARTICLE

How to Deliver Tailored Mobile Marketing Campaigns

By Erin Lynch

A new report from Econsultancy shows that very few marketers are coming through when it comes to customer's expectations of a personalized mobile experience. In this new infographic from ExactTarget you will learn about the current state of personalization in digital marketing and how to deliver more tailored mobile campaigns.

FULL ARTICLE

Consumer Sentiment Jumps to Highest Level since 2008

By Erin Lynch

After months of teetering between positive and negative territory, the Consumer Reports Index's sentiment measure leapt to it highest level since 2008.

FULL ARTICLE

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