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MCM THURSDAY

News and Intelligence for the Multichannel Merchant

November 13 , 2013

MCM Thursday
 
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Do You Have Real-Time Insight into These 3 Critical Areas?
Macy’s Sees 3.3% Increase in Total Sales for Third Quarter
Why Conversion Rates Tied to Traffic Acquisition Rarely Exceeds 3%
Turnaround Specialist Smith Replaces Office Depot’s Co-CEOs
NFL Launches First Ecommerce Store in China
Merchants Miss Opportunities to Use Site Search
Avoiding IT Outages During the Holiday Season

Do You Have Real-Time Insight into These 3 Critical Areas?

By Steve Wellen

Trend reports can’t tell individual retailers how much seasonal staff to hire, how to schedule a promotional calendar, how much server capacity to have available, or if a brick-and-mortar location is overstaffed and underperforming. Retailers need real-time data to make the most of shoppers’ favorite time of year. Here are three areas on which to focus.

FULL ARTICLE

Macy’s Sees 3.3% Increase in Total Sales for Third Quarter

By Daniela Forte

Macy's sales in the third quarter totaled $6.276 billion, up to 3.3% from total sales of $6.75 billion in the third quarter of 2012.

FULL ARTICLE

Why Conversion Rates Tied to Traffic Acquisition Rarely Exceeds 3%

By Dan Darnell

Obtaining website traffic is a top priority for most merchants because ecommerce sites of all sizes need to gain traffic first before achieving sales. To do this, most merchants invest in lead-generation services like Google AdWords, in addition to a variety of other tactics to drive the acquisition and engagement of shoppers.

FULL ARTICLE

Turnaround Specialist Smith Replaces Office Depot’s Co-CEOs

By Tim Parry

Turnaround specialist Roland Smith was named chairman and CEO of Office Depot Inc. on Nov. 12, effective immediately, and replaces Office Depot's Neil Austrian and OfficeMax's Ravi Saligram, who were named co-CEOs of the merged company just last week.

FULL ARTICLE

NFL Launches First Ecommerce Store in China

By Erin Lynch

The National Football League has opened its first official online store in China. The new site is similar to the U.S. ecommerce site selling official NFL branded apparel, equipment and accessories over an ecommerce platform on China's Tmall.com.

FULL ARTICLE

Merchants Miss Opportunities to Use Site Search

By Daniela Forte

Six out of 10 merchants don’t use the site search in order to enhance their marketing programs, according to this infographic from SLI Systems.

FULL ARTICLE

Avoiding IT Outages During the Holiday Season

By Carl Meadows

For online retailers, the holiday selling season is critical to their financial strength and even survival. That’s why it’s imperative to keep your IT operations up and running and to recognize and repel cyber-attackers. While it’s probably too late to take major actions this holiday season, retailers can still take some steps to minimize such disruptions.

FULL ARTICLE

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