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MCM THURSDAY

News and Intelligence for the Multichannel Merchant

November 20 , 2013

MCM Thursday
 
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2013 is the Year of Mobile Holiday Engagement
Leverage Ecommerce to Eliminate Channel Conflict
Remembering Daryl Logullo
JCPenney Third-quarter Ecommerce Sales Rise 24.5%
Staples Has Rough Third Quarter
Best Buy Online Revenues Up 15.1%
Well Played, Kmart, Well Played…

2013 is the Year of Mobile Holiday Engagement

By Daniela Forte

Millions of consumers will use their smartphones as an integral part of their holiday shopping experience. According to this infographic from Sparked, winning the mobile commerce game is not simply about tactics during the holiday season. It’s about building relationships, loyalty, and mutual interactions throughout the year.

FULL ARTICLE

Leverage Ecommerce to Eliminate Channel Conflict

By Bill Onion

The ecommerce relationship between manufacturers and their resellers/distributors has traditionally been tricky. But what if the win-win solution was leveraging the resources and power of the manufacturer to set up ecommerce sites for the resellers? Here’s what it would take.

FULL ARTICLE

Remembering Daryl Logullo

By Tim Parry

We're thinking with a heavy heart about Daryl Logullo, husband to Beth, and father to Matthew and Katherine, who died suddenly on Nov. 18. We received the sad news Tuesday in an email from David Auerbach, president of metal detector seller Kellyco Metal detectors, where Daryl had been Director of Ecommerce and Marketing since March.

FULL ARTICLE

JCPenney Third-quarter Ecommerce Sales Rise 24.5%

By Tim Parry

Third-quarter net sales at JCPenney were down 4.8%, but its ecommerce arm continues to shine. Online sales through JCP.com were $266 million for the quarter, up 24.5% versus the same period last year and reflecting sequential increases through the quarter.

FULL ARTICLE

Staples Has Rough Third Quarter

By Tim Parry

Staples as a whole did $6.1 billion in sales during its fiscal third quarter. However, that equates to a decrease of 3.8% compared to the same period in 2012. Its ecommerce and B2B sales, however, were positive.

FULL ARTICLE

Best Buy Online Revenues Up 15.1%

By Daniela Forte

Best Buy's third-quarter domestic online revenue increased 15.1% to $499 million, the company said Nov. 19 in its earnings release.

FULL ARTICLE

Well Played, Kmart, Well Played…

By Tim Parry

So many puns, so little time. But let's just say Kmart's latest viral video for its Joe Boxer brand is, well, a bell-ringer.

FULL ARTICLE

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