2013 is the Year of Mobile Holiday Engagement
By Daniela Forte
Millions of consumers will use their smartphones as an integral part of their holiday shopping experience. According to this infographic from Sparked, winning the mobile commerce game is not simply about tactics during the holiday season. It’s about building relationships, loyalty, and mutual interactions throughout the year.
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Let the Buyer Be Your Guide: Leveraging Buyer Behavior in a Multichannel World
For marketers, this digital marketing channel explosion presents some new challenges. It’s time to shift to a new model focused on capturing and responding to comprehensive behavioral data that lets customer and prospect actions guide their experience with your company or brand.
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Leverage Ecommerce to Eliminate Channel Conflict
By Bill Onion
The ecommerce relationship between manufacturers and their resellers/distributors has traditionally been tricky. But what if the win-win solution was leveraging the resources and power of the manufacturer to set up ecommerce sites for the resellers? Here’s what it would take.
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Remembering Daryl Logullo
By Tim Parry
We're thinking with a heavy heart about Daryl Logullo, husband to Beth, and father to Matthew and Katherine, who died suddenly on Nov. 18. We received the sad news Tuesday in an email from David Auerbach, president of metal detector seller Kellyco Metal detectors, where Daryl had been Director of Ecommerce and Marketing since March.
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JCPenney Third-quarter Ecommerce Sales Rise 24.5%
By Tim Parry
Third-quarter net sales at JCPenney were down 4.8%, but its ecommerce arm continues to shine. Online sales through JCP.com were $266 million for the quarter, up 24.5% versus the same period last year and reflecting sequential increases through the quarter.
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Staples Has Rough Third Quarter
By Tim Parry
Staples as a whole did $6.1 billion in sales during its fiscal third quarter. However, that equates to a decrease of 3.8% compared to the same period in 2012. Its ecommerce and B2B sales, however, were positive.
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The Operations Summit is the only event of its kind exclusively about ecommerce and catalog direct-to-customer operations & fulfillment. Hundreds of high level decision makers will be in attendance in Indianapolis for the 2014 Operations Summit. Register early to take advantage of our best price discounts!
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How Negative Reviews Can Improve Purchase Intent – If Brands Know How to Respond
Free Webinar On Demand
According to a recent Bazaarvoice survey, shoppers who read helpful brand responses to reviews are 186% more likely to make a purchase and show 157% higher average product sentiment. In this webinar Homax and Sleep Revolution share their experiences and best practices on having a direct conversation with consumers.
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