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MCM THURSDAY

News and Intelligence for the Multichannel Merchant

November 27 , 2013

MCM Thursday
 
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Click Here for Cyber Weekend Email Updates
6 Data Points to Track This Holiday Season
Sears and Kmart Make Cyber Monday a 3 Day Event
70% of Merchants Expect Zero Black Friday and Cyber Monday Sales Growth
Boycotting Retailers on Thanksgiving Day? Boycott These Professions, Too
5 Ways Retailers can Make Christmas Shopping Sparkle
comScore Forecasts 14% Growth in Holiday Desktop Ecommerce Spending

Click Here for Cyber Weekend Email Updates

By Tim Parry

The Multichannel Merchant editorial staff will be working through Thanksgiving weekend to bring you the latest Cyber Weekend news, features and opinions you need. Click here to get them by email.

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6 Data Points to Track This Holiday Season

By Jerry Jao

It’s easy to fall into the trap of gathering all kinds of data because you don’t want to miss an opportunity. In fact, there are really just a handful of data points to keep an eye on this holiday season.

FULL ARTICLE

Sears and Kmart Make Cyber Monday a 3 Day Event

By Tim Parry

Sears and Kmart will make Cyber Monday 2013 seem to last forever... The Sears Holding-owned mass merchants will kick off Cyber Monday sales on Sunday, and run specials through Tuesday.

FULL ARTICLE

70% of Merchants Expect Zero Black Friday and Cyber Monday Sales Growth

By MCM Staff

A recent survey of nearly 1,000 merchants has found that Black Friday and Cyber Monday might not be a major success in terms of sales for some retailers. In fact, according to the survey from Newtek Business Services, 70% believe their sales on Black Friday and Cyber Monday will remain unchanged compared to 2012 sales.

FULL ARTICLE

Boycotting Retailers on Thanksgiving Day? Boycott These Professions, Too

By Tim Parry

One look at your own Facebook news feed, Twitter feed, etc. will confirm what the polls are saying. Consumers don’t want stores open on Thanksgiving Day. Consumers believe retail store employees deserve Thanksgiving Day off to spend with their families. But if you’re dead-set against shopping in retail stores on Thanksgiving Day, you should boycot the following as well.

FULL ARTICLE

5 Ways Retailers can Make Christmas Shopping Sparkle

By Bernard Luthi

Launching a pre-Christmas sale is a sure-fire attention-grabber, however there are many other ways that retailers can stand out online and on the high street, fostering loyalty that will last into the New Year and beyond.

FULL ARTICLE

comScore Forecasts 14% Growth in Holiday Desktop Ecommerce Spending

By Tim Parry

For the holiday season-to-date, $18.9 billion has been spent online using desktop computers, marking a 14% increase versus the corresponding days last year. comScore says that trend will continue through the end of the holiday season.

FULL ARTICLE

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