| MCM THURSDAY
News and Intelligence for the Multichannel Merchant October 31, 2013 |
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| Boo: AdGooroo Unmasks Halloween Paid Search
By Tim Parry Digital marketing firm AdGooroo did a post on its blog Monday to highlight the top Halloween paid search advertisers, as well as the top Halloween keywords, based on AdWords impressions between September 2012 and September 2013. The "Miley Cyrus Twerking" costume did not make the cut, but here's what did. |
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| Consumer Confidence Killed by Government Shutdown
By MCM Staff The Conference Board Consumer Confidence Index, which had declined moderately in September, decreased sharply in October as the federal government shutdown and debt-ceiling crisis took a particularly large toll on consumers' expectations. |
| Big Data Brings Omnichannel to Life
By Erin Lynch Big data has become quite the buzzword in all facets of omnichannel selling. It’s being used in both the front- and back-end of operations, in the marketing department, and site design all in the name of boosting customer engagement and increasing sales. This executive summary from Multichannel Merchant will help you learn the ins and outs of big data. |
| Sears May Spin Lands’ End Off
By Tim Parry Sears Holdings said that separating Lands' End and Sears Auto Center from the rest of its business units would allow them to pursue their own strategic opportunities, optimize their capital structures, attract talent, and allocate capital in a more focused manner while bringing the business unit structure to life outside of the Sears Holdings portfolio. |
| Report Suggests Customer Experience May Trump Free Shipping
By Tim Parry An overwhelming majority of holiday shoppers will respond to retailers' promotions offering free shipping, and they will ultimately shop with the retailer who can guarantee an on-time delivery date and/or the best shopping experience. |
| Over 30% of Consumers Worried About Privacy with Loyalty Programs
By Erin Lynch Loyalty programs are becoming increasingly popular among retailers and consumers alike. However, as more and more consumers are opting in to these types of programs, over 30% of shoppers say the amount of personal information requested by a merchant is a major factor when considering signing up for a loyalty program or not. |
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