| MCM THURSDAY
News and Intelligence for the Multichannel Merchant September 10 , 2013 |
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| Personalizing Your Messaging for Pet Owners
By Jaime Singson Pet owners are an expanding segment of the population in the United States. Personalizing creative for a large variety of consumers is neither impossible nor cost-prohibitive. Here's why it takes a two-pronged approach that combines good targeting with dynamic creative tools. |
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| Stein Mart’s Ecommerce Launch Faces Fulfillment Hurdles
By Daniela Forte After launching an ecommerce site with hopes of expanding its customer base, Stein Mart may face some fulfillment challenges with the launch. |
| Catalogs and Amazon are Major Holiday Concerns for Retailers
By Daniela Forte The Amazon effect, customer acquisition and shipping are among the hot topics on the minds of merchants as they head into holiday 2013. See how merchants are preparing for the holiday. |
| 4 Ways a Retail Dashboard Makes Data More Valuable
By Steve Wellen Most marketers rely on data to do their job well. However, most either don’t have access to the right data, or can't make sense of it. Here are four ways a dashboard can bridge the chasm between the data you have and the insights you need. |
| Site Search: If You Build It Correctly, They Will Come
By Erin Lynch Both B2B and B2C merchants are stepping up their site search in an effort to convert browsers into buyers. But if it’s not done right, 73% of consumers will abandon a site out of pure frustration. |
| Addressing the Brick-and-Mortar Blind Spot
By Ralph Crabtree Here’s the challenge: no clicks are generated when a brick-and-mortar shopper steps into a store or stops at a display, and data capture is not simple or straightforward. How do retailers address this? |
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Advertisement  Email & Mobile – Perfecting the Digital Marketing Mix September 12, 2013 @ 2:00 p.m. ET This webinar highlights several tactics to consider for improving your multichannel marketing strategy including; determining customer preferences, multi-device design and capturing information from multiple channels, resulting in delivering a consistent digital experience. Click here now! |
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Advertisement  It’s almost time for a digital retail trendsetting spree! Share ideas, network, strategize and learn with more than 4,400 future-minded professionals at the Shop.org Annual Summit 2013, September 30 – October 2 in Chicago. Register by September 27th and retailers can save $100 off the onsite rate! |
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