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News and Intelligence for the Multichannel Merchant

January 13 , 2015
What Retailers Need to Know about Big Data
Mobile Will Represent More Than Half of Transactions in 2015
Why Customers Prefer Online Shopping
Avenue Gets 28.48% Sales Conversion Rate with Referral Marketing
Macy’s Inc. Restructuring with Omnichannel in Mind

What Retailers Need to Know about Big Data
The “big data” hype rages on, especially for retailers anticipating the holiday shopping season. There are five things retailers need to know about big data. More…
 
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Mobile Will Represent More Than Half of Transactions in 2015
Additionally, as retailers make the looming switch to EMV payments systems, those systems also accept mobile capabilities such as Apple Pay, which will also contribute to increased mobile payments. Click for more 2015 cybercrime predictions from ThreatMetrix. More…
 
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Why Customers Prefer Online Shopping
More and more shoppers are opting to buy online than in-store. This infographic by Nextopia illustrates the various reasons why people are moving away from the shopping mall to the screen. More…

Avenue Gets 28.48% Sales Conversion Rate with Referral Marketing
Customer referrals for Avenue, a fashion leader for plus size clothing, are converting its ecommerce site into a word-of-mouth powerhouse. See what plans it has in place going forward. More…
 
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Macy’s Inc. Restructuring with Omnichannel in Mind
Actions include a restructuring of merchandising and marketing functions at Macy’s and Bloomingdale’s consistent with the company’s omnichannel approach to retailing, as well as a series of adjustments to its field and store operations to increase productivity and efficiency. More…
 
 
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