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MCM TUESDAY
News and Intelligence for the Multichannel Merchant

January 20 , 2015
Avoiding Ecommerce Fraud and Its Implications in 2015
How Personalization Drives Customer Acquisition and Engagement
5 Affiliate Marketing Trends for 2015
Why Customers Prefer Online Shopping
Welcome Back, JCPenney Catalog

Avoiding Ecommerce Fraud and Its Implications in 2015
With ecommerce growing rapidly, what can merchants do to protect themselves and their business from fraud? In three words: Take It Seriously. More…
 
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How Personalization Drives Customer Acquisition and Engagement
This article will explore the beginning of the buyer’s journey – customer acquisition and engagement – and examine how web personalization can convert more visitors into paying customers using real retail examples. More…
 
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5 Affiliate Marketing Trends for 2015
Affiliate marketing has been evolving at a rapid pace for the last few years and this year looks like it will be no exception. This article identifies five trends that you should watch for in 2015 and some best practices to keep in mind as you develop your affiliate marketing strategy. More…

Why Customers Prefer Online Shopping
More and more shoppers are opting to buy online than in-store. This infographic by Nextopia illustrates the various reasons why people are moving away from the shopping mall to the screen. More…
 
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Welcome Back, JCPenney Catalog
JCPenney said in 2009 that it was dropping catalogs because they had become a tool to browse merchandise before shopping online or in JCPenney stores. More…
 
 
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