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MCM TUESDAY
News and Intelligence for the Multichannel Merchant

October 21, 2014

Making the Most of Seasonal Peaks in Consumer Shopping
Digital Drives the Store of the Future [Infographic]
5 Universal Tactics to help Increase Conversions
Want Lasting Relationships with Customers? Cut the Share-Bait
China and Alibaba: Ecommerce News Dominators

Making the Most of Seasonal Peaks in Consumer Shopping
The way we shop is always changing and evolving. In recent years we’ve seen a number of different factors such as technology enabled services and multichannel retailing play a more prominent role than ever before. More…
 
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Digital Drives the Store of the Future [Infographic]
The retail transformation is fueled by advancements in technology, shifts in consumer expectations and attitudes and the continued rise of digital commerce. This could considered the perfect storm of retail transformation for retailers and consumers. More…
 
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5 Universal Tactics to help Increase Conversions
Just as there are different types of online shoppers, there are a number of variables that affect how, when, and why they convert. Here are five universal tactics that can help you increase conversion. More…

Want Lasting Relationships with Customers? Cut the Share-Bait
The brands we love most seem to get attention for not trying to get attention. Don’t get me wrong – they market too – but they do it in a likeable way, instead of acting like narcissistic teenagers. They don’t treat humans like clicking machines. More…
 
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China and Alibaba: Ecommerce News Dominators
When I was setting up our MCM Global Ecommerce newsletter, I was trying keep a balanced list of our top global articles and couldn’t help but see so many of them were about companies making active plans to go into the Chinese market. More…
 
 
Job Opportunities

Digital Marketing Manager,
​Data Management Platforms

The Home Depot, Atlanta, GA

Director, Affiliate Marketing & Partnerships
Al Jazeera America, New York, NY

Email Marketing Project Coordinator
Infogroup, Papillion, NE

E-Commerce Manager
Sisley-Paris, White Plains, NY

Retail Buyer - E-Commerce
Kohl's Department Stores, Menomonee Falls, WI

Director of ECommerce
Mast General Store, Valle Crucis, NC

Digital Manager - eCommerce
7-Eleven Canada, Inc., Surrey, BC, Canada

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Best Practices for Retail Operations and Fulfillment
Major tactical areas like handling holiday season demand and related labor management issues, as well as implementing omnichannel commerce and dealing with rapid changes in customer contact centers, are perennial challenges facing operations and fulfillment professionals.

How Product Information Management Maximizes Omnichannel Commerce
With customer expectations at a high, the slightest mistake in product information can be the difference between a converted sale and high return rate. Informatica discusses PIM implementations, giving insight into the positive impact on sales.

 
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