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MCM THURSDAY
News and Intelligence for the Multichannel Merchant

October 30, 2014

Shopping Trends to Expect this Holiday Season
5 Revolutions That Will Shape the Future of Marketing
Five Ways Brands Can Win at Social this Holiday Season
Retailers Should Put the Shopping Cart Before The Horse
Halloween Ecommerce Data: Frozen Freezes Out Ninja Turtles

Shopping Trends to Expect this Holiday Season
This holiday season is an important one for retailers, as shoppers become more savvy, any details a retailer can get from customers will help with the bottom line. More...
 
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5 Revolutions That Will Shape the Future of Marketing
The press is full of trendy terms—Big Data, the Internet of Things, Digital Natives, Globalization, Social Media, etc.—that attempt to describe the complex technological and social changes that the world is currently experiencing. However, there is a danger in reducing complex social dynamics down to a few catchy buzzwords – trendy terms can act as intellectual shortcuts that fool people into thinking they understand these ideas when they really don’t. More...
 
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Five Ways Brands Can Win at Social this Holiday Season
Folke Lemaitre, founder and CEO of Engagor, a real-time customer engagement, social media, monitoring analytics platform, shared with Multichannel Merchant five ways brands can win at social this holiday season. More...

Retailers Should Put the Shopping Cart Before The Horse
Shopping carts are not simply tools for conversion. They can literally make or break a retailer. Here are three shopping cart features that will provide excellent foundations to satisfy customer expectations and keep them spending with you. More...
 
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Halloween Ecommerce Data: Frozen Freezes Out Ninja Turtles
Data released by SLI Systems found consumers conducted over 1 million site searches this Halloween season for Frozen-related queen, princess and snowman characters, making it the most-searched category in the study. Here's a look at the Top 15 most-searched costume themes of 2014. More...
 
 
Job Opportunities

e-Commerce Site Management Director
The TJX Companies, Inc., MA

Digital Marketing Mananer, Data Management Platforms
The Home Depot, Atlanta, GA

Director, Affiliate Marketing & Partnerships
Al Jazeera America, New York, NY

Email Marketing Project Coordinator
Infogroup, Papillion, NE

Retail Buyer - E-Commerce
Kohl's Department Stores, Menomonee Falls, WI

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