MCM TUESDAY
News and Intelligence for the Multichannel Merchant
October 07, 2014
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| How to Gain Ad-Traction this Holiday Season |
| Sears Adds Returns, Exchanges to In-Car Pickup |
| How Williams-Sonoma Finds Success in the Digital Age |
| How Product Reviews Can Benefit Retailers |
| Study: Social Trumps Mobile for Retailers’ 2014 Holidays Spend |
How to Gain Ad-Traction this Holiday Season
This holiday season retailers are being given the daunting task with attempting to reach consumers on multi-devices. Here are some insights in how to gain ad-traction during the busiest time of the year, according to this infographic by Adroit Digital. More…
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Sears Adds Returns, Exchanges to In-Car Pickup
To take advantage of the new return/exchange service, customers can visit sears.com, click on the customer service link, choose “returns and exchanges” and follow the prompts to identify the item. For an exchange, they select a new item and get an email confirmation when the replacement is ready for pickup. Once at the store, they park in a designated In-Vehicle Pickup spot, and notify the store of their arrival via the app. A timer will start on the phone, and a Sears associate will arrive within five minutes and complete the return or exchange. More…
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How Williams-Sonoma Finds Success in the Digital Age
Under ecommerce excellence, Williams-Sonoma has focused on marketing effectiveness, personalization of its website, on-site search, and the culture of the company and more. See what else Williams-Sonoma had to say at NEMOA's directXchange conference last month. More…
How Product Reviews Can Benefit Retailers
Matt Moog, CEO of ratings and reviews software company Power Reviews said product reviews help drive traffic to a website, helps increase conversion of people once they get to the website, and is one of the best sources retailers have of a customer’s actual experience with products. More…
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Study: Social Trumps Mobile for Retailers’ 2014 Holidays Spend
Retailers are spending more on marketing data capture than mobile heading into the 2014 holidays, based on a survey by Edelman Berland for eBay Enterprise. More…
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Job Opportunities
E-Commerce Manager
Sisley-Paris, White Plains, NY
Retail Buyer - Stores or E-Commerce
Kohl's Department Stores, Menomonee Falls, WI
Director of E-Commerce
Mast General Store, Valle Crucis, NC
Senior eCommerce Marketing Manager
DaySpring, a subsidiary of Hallmark Cards, Siloam Springs, AK
Shopper Marketing Manager
Mars Petcare, Franklin, TN
eCommerce Marketing Manager
IPPOLITA, New York, NY
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Related Content
Why Your Returns Process Matters
Like it or not, returns happen; an unsatisfactory returns protocol will affect your bottom line and customer satisfaction. However, the returns headache can be avoided for both the merchant and the consumer, just as long as the right steps are taken.
5 Ways to Supercharge Your SEO with Product Information
Where do you appear in search results? How can you position yourself closer to the top of the page so that potential customers can find you? Learn five ways to supercharge your SEO with product information.
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