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MCM TUESDAY
News and Intelligence for the Multichannel Merchant

November 11 , 2014
Chinese Government to Ecommerce Firms: Keep Singles Day Legit
Macy’s-Google Partnership Pushes Local Offers to Customers
Alex and Ani Sees Significant Lift in Email Revenue
Online Prices to Hit Rock Bottom Thanksgiving Day
Toys are Most Popular Gift this Holiday Season

Chinese Government to Ecommerce Firms: Keep Singles Day Legit
Ahead of Singles Day 2014, the Chinese government is warning ecommerce firms, including Alibaba and JD.com, to do all they can to keep all transactions free of fraud. The warning was issued based on numerous consumer complaints from past years. More…
 
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Macy’s-Google Partnership Pushes Local Offers to Customers
This month, shoppers can search for an item on their smartphone, and see what's stocked at their nearest Macy's location using Google. This video shows how that this partnership means for the holiday season. More…
 
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Alex and Ani Sees Significant Lift in Email Revenue
Jewelry and accessories retailer Alex and Ani saw a 73% lift in monthly email revenue and 36% lift in monthly revenue through using abandoned cart emails. More…

Online Prices to Hit Rock Bottom Thanksgiving Day
Online prices will hit rock bottom on Thanksgiving Day, lower than any other day during the holiday season, according to the 2014 Digital Index Online Shopping Forecast. Here's a look at some of the other trends ecommerce merchants need to watch this holiday season. More…
 
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Toys are Most Popular Gift this Holiday Season
This holiday season, toys will be the most popular gift category as retailers gear up for shoppers to hit their online and bricks-and-mortar stores. See which toy brand is the most popular this year. More…
 
 
Job Opportunities

e-Commerce Site Management Director
The TJX Companies, Inc., MA

Digital Marketing Mananer, Data Management Platforms
The Home Depot, Atlanta, GA

Director, Affiliate Marketing & Partnerships
Al Jazeera America, New York, NY

Retail Buyer - E-Commerce Kohl's Department Stores, Menomonee Falls, WI
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12 Holiday Preparations for Ecommerce Merchants
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