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MCM TUESDAY
News and Intelligence for the Multichannel Merchant

December 09, 2014
How to Use Paid Social Media to Increase Holiday Sales
How Consumer Life Stages Should Drive Marketing
Is Amazon Still the King of Online Customer Satisfaction?
Cyber Weekend Stays Strong for Silver Star Brands
Hammacher Schlemmer Unveils Augmented Reality Catalog

How to Use Paid Social Media to Increase Holiday Sales
The holiday shopping season is upon us and many retailers hoping to reach shoppers online will put paid social media at the center of their marketing efforts this season. Here's how you can create the right message at the right time and yield the right increase in sales. More…
 
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How Consumer Life Stages Should Drive Marketing
Targeting consumers with the right message just as a new life stage begins is incredibly valuable. Here's how you can construct accurate life stage segments with two essential requirements. More…
 
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Is Amazon Still the King of Online Customer Satisfaction?
Based on the preliminary consumer shopping data from the Answers Experience Index: 2014 U.S. Retail Report, Amazon is once again leading in online customer satisfaction. But its leadership is eroding. Here's a look at who's gaining on Amazon, and other key findings on holiday season behavior. More…

Cyber Weekend Stays Strong for Silver Star Brands
Silver Star brands was very busy during Cyber Weekend. Ian MacDonald, ecommerce manager for Silver Star Brands talks to Multichannel Merchant about how they survived one of the busiest shopping weekends of the year. More…
 
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Hammacher Schlemmer Unveils Augmented Reality Catalog
Hammacher Schlemmer has created the first augmented reality catalog, an exclusive and revolutionary new way to experience America’s longest running catalog. Here's how the catalog benefits both Hammacher Schlemmer and its customers. More…
 
 
Job Opportunities

Campaign Associate
Total Wine & More, Potomac, MD

Director, Digital Marketing
Total Wine & More, Potomac, MD

Senior Campaign Manager
Total Wine & More, Potomac, MD

Associate, Digital Marketing
Total Wine & More, Potomac, MD

E-Commerce Developer, SDP
Macys, San Francisco, CA

Director of Digital & E-Commerce
Bobeau, a division of Crew Knitwear, Los Angeles, CA
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Customers are being influenced by external factors and deciding unilaterally when to interact with a company or a brand. In order to remain relevant, companies must embrace a customer-centric approach to engagement.

New Mobile Strategies for Driving Sales Calls
Global smartphone adoption is here. It’s critical that you have a well-thought-out strategy for marketing to smartphone users. If phone leads are important to your business, you should develop a strategy for generating them from smartphone users.

 
 
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