MCM TUESDAY
News and Intelligence for the Multichannel Merchant
September 2, 2014
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| The Future of Ecommerce: Beyond Facebook, Beyond Convenience |
| Database Guru Arthur Hughes Dies |
| Catalogs Adapt to the New Omnichannel World |
| What’s in your Holiday Toolkit? |
| QA Testing Technology is Key for Seamless Integration |
The Future of Ecommerce: Beyond Facebook, Beyond Convenience
It’s time for forward-looking companies to capitalize on social and mobile behaviors, glean customer insights and lay the groundwork for the benefits of predictive analytics. These investments may not pay dividends immediately, but over time will define truly great and personalized customer experiences. More...
Database Guru Arthur Hughes Dies
Database marketing pioneer and author Arthur Middleton Hughes passed away unexpectedly on Aug. 20 at age 86 in Fort Lauderdale, FL. More...
Catalogs Adapt to the New Omnichannel World
Catalogs are alive and well for retailers in both the business-to-consumer and business-to-business sectors today. While catalogs may no longer be thought of as a selling channel, they are still considered an excellent marketing tool. More...
What’s in your Holiday Toolkit?
Black Friday, Cyber Monday, Green Monday, you know they’re literally right around the corner, but do you have your toolkit full of the strategies and tactics it takes to build a great email marketing program to optimize them? More...
Can You be Found in the MCM Source Directory?
QA Testing Technology is Key for Seamless Integration
Retailers who release new applications and updates too fast with defects and gremlins could easily lead to disgruntled customers and damage to a company’s reputation. When speed and agility are critical, a rigorous quality assurance testing process will go a long way toward keeping you in the race and ahead of the competition. More...
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Job Opportunities
Brand Manager Digital Media
Capital One, McLean, VA
VP E-Commerce
Planet Blue, Santa Monica, CA
Creative Director Card Parnterships
Capital One, Chicago, IL
Direct Mail/Direct Response, Marketing Manager
Second Harvest Food Bank, Nashville, TN
E-Commerce Manager
Merlin Entertainments, New York, NY
Marketing Manager
Russell Investments, Seattle WA |
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