The Beauty of Browse Data On average, about 97% of the visitors to a retailer’s website leave without making a purchase. Of those, about 70% or so at least leave something in a shopping cart before abandoning, so merchants have the opportunity to remarket to them via email. But what about the others? That’s where browse data comes in.More…
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Smart Furniture Launches Responsive Design Website Online furniture retailer Smart Furniture launched its responsive website in August after it saw a change in its web traffic. Here is what T.J. Gentle, president and CEO of Smart Furniture had to say. More…
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Making a Holiday Content List and Checking it Twice The holidays will be here before we know it, but before time runs out you will want to make sure you can still leverage some strategic holiday magic to drive Santa-sized sales. Here is how you get a jump start on the holiday season. More…
Click Fraud: A Multi-Billion Dollar Bot Problem While we have all heard about the horror stories of click fraud, an ecommerce company's ad campaign suffers a malicious botnet invasion that drives CTR costing the company tens of thousands in dollars in click fraud with no offsetting revenue benefit, but what do we really know the impact of this invasion? Here is what you need to know about click fraud. More…
Focus on the Ecommerce User Experience In essence, a positive user experience in the era of tablets and smartphones requires the same core components that have always factored into the formula for customer satisfaction. Here are three steps to perfecting the ecommerce user experience.More…
Catalogs Adapt to the New Omnichannel World In Multichannel Merchant’s MCM Outlook report on catalogs, you will learn: How catalogs have evolved as a prospecting tool; Why circulation and page counts are stabilizing; What marketers are doing to make catalogs more effective; And more.