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MCM TUESDAY
News and Intelligence for the Multichannel Merchant

September 29 , 2014

The Beauty of Browse Data
Smart Furniture Launches Responsive Design Website
Making a Holiday Content List and Checking it Twice
Click Fraud: A Multi-Billion Dollar Bot Problem
Focus on the Ecommerce User Experience

The Beauty of Browse Data
On average, about 97% of the visitors to a retailer’s website leave without making a purchase. Of those, about 70% or so at least leave something in a shopping cart before abandoning, so merchants have the opportunity to remarket to them via email. But what about the others? That’s where browse data comes in. More…
 
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Smart Furniture Launches Responsive Design Website
Online furniture retailer Smart Furniture launched its responsive website in August after it saw a change in its web traffic. Here is what T.J. Gentle, president and CEO of Smart Furniture had to say. More…
 
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Making a Holiday Content List and Checking it Twice
The holidays will be here before we know it, but before time runs out you will want to make sure you can still leverage some strategic holiday magic to drive Santa-sized sales. Here is how you get a jump start on the holiday season. More…

Click Fraud: A Multi-Billion Dollar Bot Problem
While we have all heard about the horror stories of click fraud, an ecommerce company's ad campaign suffers a malicious botnet invasion that drives CTR costing the company tens of thousands in dollars in click fraud with no offsetting revenue benefit, but what do we really know the impact of this invasion? Here is what you need to know about click fraud. More…
 
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Focus on the Ecommerce User Experience
In essence, a positive user experience in the era of tablets and smartphones requires the same core components that have always factored into the formula for customer satisfaction. Here are three steps to perfecting the ecommerce user experience. More…
 
 
Job Opportunities

E-Commerce Mananger
Sisley-Paris, White Plains, NY

Internet Sales/BDC Sales/
e-Commerce/Call Center

Russ Darrow Mazda, Milwaukee, WI

Retail Buyer - Stores or
E-Commerce

Kohl's Department Stores, Menomonee Falls, WI

Director of E-Commerce
Mast General Store, Valle Crucis, NC
 

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