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MCM TUESDAY

News and Intelligence for the Multichannel Merchant

April 23 , 2013

MCM Tuesday
 
Make Pinterest the New Home for Your Videos
How B2B Brands Leverage Marketing Tactics
Online Retailers Looking to Master Mobile Site Search
5 Tips To Improve Shopping Cart Abandonment Emails
Women Prefer In-Store Shopping Over Shopping via Smartphone

Make Pinterest the New Home for Your Videos

By Dr. Melody King

No doubt you’ve already seen the value of Pinterest in your online marketing efforts – but have you explored adding product videos to your pinboard, in addition to images?

FULL ARTICLE

How B2B Brands Leverage Marketing Tactics

By Erin Lynch

Content marketing is becoming a popular tactic within the business-to-business community, so much in fact that 91% of them are doing it. In this infographic from Uberflip, you will see how the B2B community is leveraging content marketing tactics including objectives, promotional tools, metrics and reported results.

FULL ARTICLE

Online Retailers Looking to Master Mobile Site Search

By Erin Lynch

Site search is no longer just for the traditional ecommerce website. Now, more online retailers are putting a greater emphasis on site search to create a user-friendly mobile site for the on-the-go customer.

FULL ARTICLE

5 Tips To Improve Shopping Cart Abandonment Emails

By Daniela Forte

´╗┐Is there really a decline in the response rate for shopping cart abandonment emails? In a recent blog post on etailblog.com, here are five tips to ensure your shopping cart abandonment email will not go unnoticed.

FULL ARTICLE

Women Prefer In-Store Shopping Over Shopping via Smartphone

By admin

While 53% of women have between one and five shopping apps on their smartphone, they would still much rather shop for clothes and shoes in a retail store, reports a new study published by mobile-retail marketing platform provider Swirl.

FULL ARTICLE

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