| MCM TUESDAY
News and Intelligence for the Multichannel Merchant April 28 , 2014 |
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| Why You Need Seamless Integration Through Each Retail Channel
By Michele Salerno With a seemingly endless supply of emerging sales channels, retailers that limit themselves to a single point of sale are at a dire disadvantage and all but a precious few have recognized the importance of digital sales. |
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| Soaring to New Heights with Superior Site Search
By Tim Parry Your search box is a great discovery tool. Of course it helps your site visitors discover the products and information they seek, but it helps you learn about your customers too. |
| Sears Introduces “Get Advice” Digital Tool
By Tim Parry Personalized assistance and access to information make shopping easier for Shop Your Way customers. |
| How Fast are the World’s Top Shopping Sites?
By Tim Parry The majority of online shoppers will abandon a page after three seconds. Just a few seconds can make all the difference and significantly affect conversions, customer satisfaction and revenue. |
| Native Mobile Messaging Is Growing
By Tim Parry Only 77% of the top 500 online retailers have published a mobile app, and just over 30 of them are actively engaging with their users through push notifications, according to a study by OtherLevels. The disconnect represents a huge opportunity for retailers capable of creating a cohesive brand experience across digital channels. |
| Deloitte Digital: Ecommerce’s Impact on In-store Shopping Grows
By MCM Staff Digital shoppers purchase at a 40% higher rate in-store; 84% reach for devices before or during store visits, according to the latest study from Deloitte Digital. |
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