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MCM TUESDAY
News and Intelligence for the Multichannel Merchant
May 17 , 2013 |
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How to Get Your Shoppers to Buy
By Daniela Forte
What influences a purchase decision? This infographic on BigCommerce.com, focused on the top 10 factors in making a purchasing decision, the most important store features and the impact of social media. It allows you to focus on the right areas of the business and store.
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The Rise of Pinterest in Ecommerce
By Erin Lynch
Pinterest is no longer a social media site used by the masses for posting images of wedding dresses, food recipes, or interior design ideas. It’s now an interactive way for retailers to spread the word about their products and a way to boost sales
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How to Convince Shoppers to Buy on their Phones
By Ken Burke
While shopping on mobile phones is on the rise, mobile purchasing is still elusive for most merchants. Technology researcher Forrester forecasts that total mobile phone sales will reach $31 billion by 2017. The number sounds impressive, but it represents just 9% of predicted ecommerce sales. Given that roughly half of U.S. consumers use the Internet [...]
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