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MCM TUESDAY

News and Intelligence for the Multichannel Merchant

May 17 , 2013

MCM Tuesday
Majority of Canadian Shoppers Feeling Shortchanged
How to Get Your Shoppers to Buy
Retailers Struggle with Omnichannel Experience
The Rise of Pinterest in Ecommerce
How to Convince Shoppers to Buy on their Phones

Majority of Canadian Shoppers Feeling Shortchanged

By Erin Lynch

According to a new report by Forrester, 80% of Canadian shoppers have purchased from an American or another international online retailer because they could not find the products they wanted in Canada.

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How to Get Your Shoppers to Buy

By Daniela Forte

What influences a purchase decision? This infographic on BigCommerce.com, focused on the top 10 factors in making a purchasing decision, the most important store features and the impact of social media. It allows you to focus on the right areas of the business and store.

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Retailers Struggle with Omnichannel Experience

By Daniela Forte

In order to drive sales and gain loyalty with their customers, retailers need to deliver on customer expectations and provide a seamless shopping experience.

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The Rise of Pinterest in Ecommerce

By Erin Lynch

Pinterest is no longer a social media site used by the masses for posting images of wedding dresses, food recipes, or interior design ideas. It’s now an interactive way for retailers to spread the word about their products and a way to boost sales

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How to Convince Shoppers to Buy on their Phones

By Ken Burke

While shopping on mobile phones is on the rise, mobile purchasing is still elusive for most merchants. Technology researcher Forrester forecasts that total mobile phone sales will reach $31 billion by 2017. The number sounds impressive, but it represents just 9% of predicted ecommerce sales. Given that roughly half of U.S. consumers use the Internet [...]

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