News and Intelligence for the Multichannel Merchant

April 08 , 2013

By Danielle Thomas

By the end of 2012, approximately 20% of all ecommerce sessions originated from mobile devices — smartphones and tablets. Projections say that level of consumer activity will increase steadily over the next three to five years. Fifty percent of online purchases could be mobile based by 2014, and become the primary conduit for consumer ecommerce by [...]

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By Daniela Forte

Opportunities for mobile-friendly sites are growing larger every day. Mobile traffic in 2012 alone made up 10% of all Internet use the world over, according to an infographic on GetElastic.com.

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By Tim Parry

Jim Tompkins, CEO of Tompkins International, explores the main symptoms associated with the current plague of short-term thinking, how companies can begin growing again, and how the “Amazon Cure” and Jeff Bezos’ focus on innovation and investment help create long-term value.

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By Tim Parry

Last year, Big Data seemed to be the buzzword at every marketing conference. If merchants adopted Big Data, great things would happen – namely, better targeting of their clients and prospects, and the greater ability to build 1-to-1 relationships. But there also seemed to be a Big Disconnect with Big Data. Back in the late [...]

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By Erin Lynch

The increase is due to several factors, including the impact of lost and/or stolen merchandise on the company’s bottom line and post-fraud costs from customer attrition.

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By Erin Lynch

The Federal Reserve Board’s March 2013 Consumers and Mobile Financial Services report, found that consumers would prefer to use their smartphones for showrooming above anything else.

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Improve Conversions on your Webstore from Paid Search and Comparison Shopping Traffic

How Social Business Pays Off

What Customers Want: Tips for Creating and Marketing a Social Catalog

6 Steps Marketers Must Take Now To Preserve Mobile Marketing

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