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MCM THURSDAY

News and Intelligence for the Multichannel Merchant

April 24 , 2013

MCM Thursday
 
Prospecting for Growth and Rewriting the Rules of Business
Axciom’s Howe Talks Big Data with CNN
Best Practices for Getting Your Emails in the Inbox
How to Spring Clean With Customer Acquisition
B2B Marketers Need to Step Up Their Social Media Game
How Retailers Can Leverage Advanced Site Search

Prospecting for Growth and Rewriting the Rules of Business

By Bernard Luthi

As a big brand, it is dangerous to assume that because you can't change something overnight your business can't be agile. Rather businesses requires a forward thinking leadership team that isn't afraid to risk changing direction and productivity in the short term for a long term gain.

FULL ARTICLE

Axciom’s Howe Talks Big Data with CNN

By Erin Lynch

The chief executive of one of the largest data brokers in the country sat down with CNN Money recently to demystify what information is captured from consumers when searching on the web.

FULL ARTICLE

Best Practices for Getting Your Emails in the Inbox

By James Koons

With 1.5 trillion spam messages being sent daily, ISPs have shifted away from labeling bad emails as spam and instead have started rewarding good emails.

FULL ARTICLE

How to Spring Clean With Customer Acquisition

By Kyle Lacy

There were more than 1 billion smartphones in consumers’ pockets at the beginning of 2013, according to Forrester Research Inc.’s 2013 Mobile Trends for Marketers report in February. With the proliferation of smartphones, email will continue to become more customized to subscribers with mobile responsive email design. Social media continues to show promise with rising [...]

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B2B Marketers Need to Step Up Their Social Media Game

By Erin Lynch

A new report has found that when it comes to social media, the business-to-business community is still trying to find its footing. According to this infographic created by B2B Marketing, only 38% of B2B companies have a defined social media strategy.

FULL ARTICLE

How Retailers Can Leverage Advanced Site Search

By Erin Lynch

With a robust, flexible site search solution in place, online retailers can positively impact conversion rates, average order values, and other key metrics, obviating the need to upgrade or switch platforms.

FULL ARTICLE

Related Whitepapers

Improve Conversions on your Webstore from Paid Search and Comparison Shopping Traffic

How Social Business Pays Off

What Customers Want: Tips for Creating and Marketing a Social Catalog

6 Steps Marketers Must Take Now To Preserve Mobile Marketing

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