| MCM TUESDAY
News and Intelligence for the Multichannel Merchant August 12 , 2013 |
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| Merchants Get Creative for Back-to-School
By Daniela Forte Merchants are in the midst of the back-to-school rush and are finding various ways to promote this busy time of the year. |
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| `Tis the Season to Warm Up Your IP Address
By James Koons Much like it used to be necessary to heat up a car on a cold day before driving, email marketers must warm up their IP addresses to ensure smooth delivery of holiday emails. |
| Mastering Mobile Email: Template and Design
By Erin Lynch When it comes to mobile email optimization, it’s much more than just making sure your message fits a certain pixel size. There is a method to the madness; it’s about content, layout, design and overall message visibility. If you’re not mastering your email messages, you could be missing out on connecting with a very large percentage of your customers. |
| Site Search: If You Build It Correctly, They Will Come
By Erin Lynch Both B2B and B2C merchants are stepping up their site search in an effort to convert browsers into buyers. But if it’s not done right, 73% of consumers will abandon a site out of pure frustration. |
| Blurred Lines Between Marketing and Service Mean a Better Customer Experience
By Debra Ellis Strategies designed to find and fill needs attract high value customers who keep coming back and bring their friends. It is obvious which type of marketing is best for long-term corporate success. The challenge is creating the strategies that work best in a real-time marketing arena that includes multiple channels. |
| The Changing Seasons of Holiday Retail Spending
By Daniela Forte Retail spending is constantly changing. Americans in 2012 spent $4.3 trillion on retail purchases. For ecommerce more than 5% or $225 billion was spent on ecommerce sites. |
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