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MCM TUESDAY

News and Intelligence for the Multichannel Merchant

August 19, 2014

MCM Tuesday
 
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38% of All Ecommerce Site Visits Came From Mobile and Tablet Devices
Infographic: Meet China’s Hai Tao Shoppers
Rue La La Seeking Buyer as Flash Sales Market Tightens
4 Tips to Beat Amazon’s Price Advantage
How to Organize and Execute Omnichannel Strategies

38% of All Ecommerce Site Visits Came From Mobile and Tablet Devices

By Tim Parry

But despite the growing percentage of traffic, ecommerce conversion rates remain much lower on mobile devices and tablets, signaling a greater need to focus on an omnichannel user experience for all visitors, regardless of device.

FULL ARTICLE

Infographic: Meet China’s Hai Tao Shoppers

By Tim Parry

Tmall Global recently surveyed more than 5,600 cross-border shoppers from China to better understand their characteristics and preferences. This infographic shows some of Tmall Global's key findings.

FULL ARTICLE

Rue La La Seeking Buyer as Flash Sales Market Tightens

By Mike O'Brien

Rue La La has hired JP Morgan Chase to seek strategic alternatives, including finding a buyer, and Gilt Groupe is seen as the leading contender.

FULL ARTICLE

4 Tips to Beat Amazon’s Price Advantage

By Kristin Muhlner

It’s hard for many brick and mortar stores to compete with Amazon’s convenience and price advantage, but they need to learn that the secret to beating Amazon is surprisingly simple. With these four simple strategies, retailers can beat Amazon and keep customers returning to their stores.

FULL ARTICLE

How to Organize and Execute Omnichannel Strategies

By Daniela Forte

Retailers are finding various ways to address the issues that surround the “multichannel problem” and executing the omnichannel experience that best fits the consumer.

FULL ARTICLE

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