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MCM TUESDAY

News and Intelligence for the Multichannel Merchant

August 26, 2014

MCM Tuesday
 
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Jewelry, Apparel Drive July Boost in Online Sales
Why Manufacturers Can No Longer Afford to Wait to Sell Direct to Customer
5 Marketplaces You Need to Be Selling On Right Now
In-House vs. Outsourcing Affiliate Platforms: Why a Combination of Both May be the Best Solution
Sound Strategies to Improve your SEO Ranking

Jewelry, Apparel Drive July Boost in Online Sales

By Daniela Forte

Jewelry led the way with online sales up 18%, followed by clothing accessories at 17% and packaged goods at 16%. Books and magazines saw 7% growth in July.

FULL ARTICLE

Why Manufacturers Can No Longer Afford to Wait to Sell Direct to Customer

By Alex Becker

Despite the selling advantages and business opportunities associated with going direct, many manufacturers are still reluctant to jump in for fear of alienating their traditional channel partners. Contrary to the lingering myths, however, DTC does not harm channel partnerships—in many cases it strengthens them.

FULL ARTICLE

5 Marketplaces You Need to Be Selling On Right Now

By MCM Staff

Discover unique seller opportunities on lesser-known, rapidly growing marketplaces. Marketplace experts from Sears, Newegg and Rakuten share their insights.

FULL ARTICLE

In-House vs. Outsourcing Affiliate Platforms: Why a Combination of Both May be the Best Solution

By Jeff McCollum

When it comes to the ever-developing affiliate marketing channel, there is no single solution for all brands. Here's why finding the right fit and balance based on individual needs can be a challenge.

FULL ARTICLE

Sound Strategies to Improve your SEO Ranking

By Tim Parry

As frequently as SEO experts seem to cook up the latest tactics, search engines like Google change the algorithms by which they rank search results.

FULL ARTICLE

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How Product Information Management Maximizes Omnichannel Commerce

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Marketer's Guide to Call Tracking for Google SEO and PPC

The Retailer's Mobile Strategy Guide

Global Customer Experiences Trends and Best Practices

18 Definitive Tactics to Get Your Shopper's Attention Today

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