IBM and Adobe Report Cyber Monday Sales Records
By Tim Parry
U.S. shoppers made Cyber Monday the biggest online shopping day in history, according to respective benchmark reports released this morning by IBM and Adobe. You can find IBM's and Adobe's Cyber Monday breakdowns and tons more news, analysis and interviews from Cyber Monday in Multichannel Merchant's Cyber Monday 2013 archive.
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How Negative Reviews Can Improve Purchase Intent – If Brands Know How to Respond
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According to a recent Bazaarvoice survey, shoppers who read helpful brand responses to reviews are 186% more likely to make a purchase and show 157% higher average product sentiment. In this webinar Homax and Sleep Revolution share their experiences and best practices on having a direct conversation with consumers.
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What Were Your Cyber Monday Results?
By Tim Parry
Cyber Monday 2013 has come and gone, and Multichannel Merchant would like to know how you made out. Please take a deep breath and answer our quick, non-invasive, 5-question survey.
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How Did Shopping Carts Fare on Cyber Monday?
By Tim Parry
Actually, shopping carts for the National Retail Federation's Favorite 50 of 2013 fared pretty well, according to Cyber Monday shopping study conducted by UserTesting.com. Here's the grades its 100 testers gave these 50 ecommerce sites.
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Black Friday Mobile Survey Unwraps Consumer Shopping Behaviors
By MCM Staff
Survey Analytics and Ipsos Loyalty conducted a mobile consumer shopping survey to capture customer experience in real-time on Black Friday. While survey findings show 64% of respondents were satisfied with their Black Friday shopping experience, too much holiday cheer left an overwhelmed 66% concerned about their safety while shopping for the best deals.
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Showrooming vs. Webrooming: A Tale of Two Holiday Shopping Trends
By MCM Staff
If showrooming was a holiday trend to watch in 2012, then webrooming – wherein consumers do their research online and then head to the store to actually make a purchase – is the one to watch this holiday season. Here's how consumers responded to a pre-Cyber Weekend Harris Poll on the two retail trends.
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