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MCM TUESDAY

News and Intelligence for the Multichannel Merchant

February 11, 2014

MCM Tuesday
 
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Most Consumers Would Never Consider Using Bitcoin
Online Sales Expected to Increase 9% to 12% in 2014
5 Reasons Retailers Should Embrace Blurred Lines
4 Unique Ways to Increase Sales with Site Search Data
Fraud Threats Loom for Mobile Commerce Merchants
CVS Sacrifices Billions for Long-Term Delivery on Brand Promise

Most Consumers Would Never Consider Using Bitcoin

By Tim Parry

As buzz about Bitcoin continues to build, the question is often asked – will consumers embrace this alternative currency? A new nationwide survey conducted for TheStreet by GfK1 shows that consumers do not understand Bitcoin and have little interest in owning it.

FULL ARTICLE

Online Sales Expected to Increase 9% to 12% in 2014

By Daniela Forte

Online sales in 2014 are expected to grow 9% to 12% in 2014 and overall retail sales are expected to increase 4.1%, an increase of 3.7% from 2013, according to the National Retail Federation.

FULL ARTICLE

5 Reasons Retailers Should Embrace Blurred Lines

By Joaquin Ruiz

2014 will be the year that mobile devices further blur, obscure and shred the line between physical and electronic retail. Here are five reasons why.

FULL ARTICLE

4 Unique Ways to Increase Sales with Site Search Data

By Tim Callan

To avoid losing out on sales and new customers that can be gained by using search data, put the following ideas into place – they’ll help you get the most value out of your marketing campaigns, making them more appealing to shoppers and featuring products you know they want.

FULL ARTICLE

Fraud Threats Loom for Mobile Commerce Merchants

By MCM Staff

As retailers increasingly look to mobile as a way to generate revenue, fraud threats are impacting merchants to the tune of $283 for every $100 of actual fraud losses through mobile devices.

FULL ARTICLE

CVS Sacrifices Billions for Long-Term Delivery on Brand Promise

By Jeannie Walters

But understanding who you are as a brand and organization is the first step to delivering a superior customer experience. You don’t have to be all things to all people. You have to be the right things to the right people.

FULL ARTICLE

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FitForCommerce: Next Gen Information & Data Management Relevency

The Customer Service Balancing Act

5 Strategies & 15 Best Practices You Need to Know to Grow Your Revenue

Establishing True Relationship with Your Customers

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