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Defining the Role of the CMO in the Age of the Empowered Customer
Free Webinar On Demand
In the age of the customer, the line between the marketing and customer experience disciplines has rapidly blurred. In this complimentary webinar, Cory Munchbach, analyst at Forrester Research, presents findings from her Jan. 2014 report “The Convergence of Brand, Customer Experience, And Marketing.”
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Email Personalization: Going Beyond the First Name
By Erin Lynch
When marketers hear the word “personalization” too many still think it means putting a first name on an email. While that old school tactic still works, there is so much more marketers can do to create engaging campaigns that reach a customer on a personal level.
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Reach Prospects All Year Long with Multichannel Merchant's Source Directory
The new Multichannel Merchant Source Directory offers Senior-level Executives who sell by ecommerce, catalogs and retail easy access to all the leading products, technology and services available –searchable by type, geography and name.
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RadioShack’s Super Bowl Ad was Totally Gnarly
By Tim Parry
Okay, I'm an 80s kid, and it's safe to say I'm also stuck in the 80s. So naturally, I loved RadioShack's Super Bowl commercial... Totally gnarly! Check it out here, and tell us what you thought about this and other Super Bowl commercials.
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10 Ways to Quickly Address Consumer Complaints on Social Media
By Erin Lynch
With millions of Americans logging on to social media sites like Facebook and Twitter multiple times a day, it has not only become one of the most popular ways to keep tabs on friends, but also a place to gripe about negative experiences with brands. However, retailers can turn those moans and complaints into rave reviews by using these simple tips.
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The Operations Summit is the only event of its kind exclusively about ecommerce and catalog direct-to-customer operations & fulfillment. Hundreds of high level decision makers will be in attendance in Indianapolis for the 2014 Operations Summit. Register early to take advantage of our best price discounts!
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Personalizing the Online Shopping Experience—Thinking Beyond %%FirstName
Free Webinar On Demand
Develop engaging campaigns beyond personalizing email with first name, and convince your buyers you know and care about them on a personal level. Jodi Wearn, Segment Marketing Director at Silverpop will showcase the results that can be achieved when marketers start treating customers as individuals rather than audiences.
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