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MCM TUESDAY

News and Intelligence for the Multichannel Merchant

February 04, 2014

MCM Tuesday
 
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J.C. Penney’s Tweets Create Buzz, for Wrong Reasons
Email Personalization: Going Beyond the First Name
RadioShack’s Super Bowl Ad was Totally Gnarly
Alex and Ani Increases Facebook Ads ROI by 80%
10 Ways to Quickly Address Consumer Complaints on Social Media
Pre-Super Bowl Shopping Patterns Showed Broncos-Seahawks Split

J.C. Penney’s Tweets Create Buzz, for Wrong Reasons

By Tim Parry

Go home, J.C. Penney - You're drunk! Well, maybe not, but that's what the Twittersphere thought on Super Bowl Sunday. Here's why even the best-planned tweets can go awry.

FULL ARTICLE

Email Personalization: Going Beyond the First Name

By Erin Lynch

When marketers hear the word “personalization” too many still think it means putting a first name on an email. While that old school tactic still works, there is so much more marketers can do to create engaging campaigns that reach a customer on a personal level.

FULL ARTICLE

RadioShack’s Super Bowl Ad was Totally Gnarly

By Tim Parry

Okay, I'm an 80s kid, and it's safe to say I'm also stuck in the 80s. So naturally, I loved RadioShack's Super Bowl commercial... Totally gnarly! Check it out here, and tell us what you thought about this and other Super Bowl commercials.

FULL ARTICLE

Alex and Ani Increases Facebook Ads ROI by 80%

By Daniela Forte

Eco-friendly jewelry retailer Alex and Ani saw an increase in ROI by 80% for Facebook ads when it joined forces with eBay Enterprises and advanced technology platform Kenshoo Social.

FULL ARTICLE

10 Ways to Quickly Address Consumer Complaints on Social Media

By Erin Lynch

With millions of Americans logging on to social media sites like Facebook and Twitter multiple times a day, it has not only become one of the most popular ways to keep tabs on friends, but also a place to gripe about negative experiences with brands. However, retailers can turn those moans and complaints into rave reviews by using these simple tips.

FULL ARTICLE

Pre-Super Bowl Shopping Patterns Showed Broncos-Seahawks Split

By Tim Callan

Out of the more than 160,000 searches for Denver Broncos or Seattle Seahawks-branded gear conducted on various ecommerce sites powered by SLI during the week following the NFC and AFC Championship games, Seattle led search activity by the slim margin of 2.6%.

FULL ARTICLE

Related Whitepapers

eBook: eCommerce 201: 5 Strategies & 15 Best Practices You Need to Know to Grow Your Revenue

10 Tips: Solving Marketing's Biggest Problem of 2013 (Gaining Opt-Ins)

4 Reasons Why Preference Management Matters Now

Sales Enablement: Fulfilling the Last Frontier of Marketing—Sales Alignment

Preference Mangement: The Foundation of Effective Consumer Engagement

The Five Failure Points of Today's Selling System

Smarter@Marketing: Align Message Process and Measurement to Deliver Sales Enablement

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