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MCM TUESDAY

News and Intelligence for the Multichannel Merchant

January 28, 2014

MCM Tuesday
 
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RadioShack Unveils New “Do-It-Together” Brand Positioning
Future of Retail Includes Digitalized Stores
Grainger’s Ecommerce Sales Pass $3 Billion in 2013
Understanding the Omnichannel Approach
Case Study: IBM Helps Lindt With Personalization
The Home Depot Acquires Blinds.com
Multichannel Merchant Launching Global Ecommerce Conference

RadioShack Unveils New “Do-It-Together” Brand Positioning

By MCM Staff

"It Can Be Done, When We Do It Together" speaks to the RadioShack's ability to collaborate with consumers to help them discover what is possible through technology.

FULL ARTICLE

Future of Retail Includes Digitalized Stores

By MCM Staff

The retail landscape of 2014 is more digital than ever before, and integrating store and online operations is a key focus for retailers as ecommerce capable solutions increasingly supplant traditional point-of-sale and mobile technologies. 

FULL ARTICLE

Grainger’s Ecommerce Sales Pass $3 Billion in 2013

By Erin Lynch

Grainger’s online presence faired very well in 2013, earning the B2B merchant $3 billion in ecommerce sales alone, according to its annual financial report. Overall, Grainger saw a 5% increase in total sales, equating to $9.4 billion, however, the merchant said its ecommerce presence represent “the fastest growing and most profitable channel in the business.”

FULL ARTICLE

Understanding the Omnichannel Approach

By Krishna Mehra

Combining the omnichannel retail approach with the phrase “the customer is always right” will eventually give way to a new phrase: “the right customer will have the right product at the right time through the right channel.”

FULL ARTICLE

Case Study: IBM Helps Lindt With Personalization

By Daniela Forte

In an effort to engage and delight its customers in every way possible, Lindt Master Chocolatier launched a new cloud-based ecommerce site in early 2013 by partnering with IBM and IBM Premier Business Partner CrossView.

FULL ARTICLE

The Home Depot Acquires Blinds.com

By MCM Staff

The Home Depot will work with Blinds.com to expand its technology into homedepot.com and the company's stores with the goal of improving the entire end-to-end buying process for window coverings.

FULL ARTICLE

Multichannel Merchant Launching Global Ecommerce Conference

By Ellen Shannon

The call for speakers is open for Growing Global, Multichannel Merchant's first-annual global ecommerce conference, which will be held July 15-16 in Long Beach, CA. Click to find out how you can participate in this exciting conference.

FULL ARTICLE

Related Whitepapers

5 Strategies & 15 Best Practices You Need to Know to Grow Your Revenue

B2B Merchants Adapt to B2C Generation

Preserving Mobile Marketing: 6 Steps Marketers Must Take Now

Tip Sheet: How to Master Mobile Commerce

Sales Enablement: Fulfilling the Last Frontier of Marketing—Sales Alignment

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