News and Intelligence for the Multichannel Merchant

July 1, 2014

By Daniela Forte

Sigma was trying to figure out how to appropriately educate consumers about its products while enhancing its brand’s credibility in an industry where visibly similar products can be different in functionality and product differentiation is a challenge.

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By Tim Parry

Pitney Bowes Vice President of Global Ecommerce Craig Reed explains why retailers should be concerned about their global ecommerce businesses, which sectors should invest in global, and what sort of research they should do before they go global.

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By Mike O'Brien

Retailers and retail experts contacted by Multichannel Merchant were mixed in terms of the impact of the new Amazon Fire phone.

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By Daniela Forte

Online retailers are actively pursuing the promise of m-commerce as more of the web continues to "go mobile." The difficulty is satisfying the needs of mobile users. Instart Logic reveals in this infographic three sizable gaps between what etailers know works, and what they're actually doing.

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By Daniela Forte

OverstockArt.com re-launched its iPad app version 6.0 earlier this week, which promises a more interactive experience between the brand and customer.

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Engaging Customers Where They Are Instead of Where It's Easy

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