How to Select Your Next Ecommerce Platform
By Curt Barry
Here's a hard-to-find comprehensive look at the features and key information on more than two dozen ecommerce platform technology providers. This will prove invaluable to anyone that is trying to decide who should be on the RFP list and who ultimately to choose as your ecommerce platform vendor.
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7 Amazon Mistakes You Didn’t Know (& Might be Making!)
July 25, 2013 | 2:00 p.m. ET
Find out which of the 7 Common Amazon Mistakes you could be making and how to make sure you never commit them again!
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7 Steps to Measure Customer Experience Success
By Tim Parry
Customer experience professionals can’t afford to muddle along with incomplete measurement programs. Fortunately, they don’t have to. In a recent report, Forrester senior analyst Maxie Schmidt-Subramanian uncovered the following seven steps that result in a disciplined, well-rounded approach to systematic measurement practices.
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7 Cost-effective Ways to Extend Your Marketing Reach
By Debra Ellis
Getting the most from your marketing dollars requires optimizing every channel and taking advantage of every opportunity to reach more people. There isn’t a magic formula that catapults your brand to the top. Consistent application of best practices and participation in partnerships creates the foundation that expands your marketing reach exponentially.
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MCM Outlook 2013: Catalogs Still Have Staying Power
By Erin Lynch
Catalogs still have staying power in the direct-to-customer sector, according to results from the MCM Outlook 2013 survey. In fact, more than half of the survey respondents said their companies market products directly to consumers and businesses through a print catalog – and nearly half plan to increase circulation in 2013.
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FTC Social Media Disclosure & Ethics for Big Brands
July 17, 2013 | 2:00 p.m. ET
Join this essential webinar to learn how to run your social media programs right: Effectively. Ethically. Legally.
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