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MCM TUESDAY

News and Intelligence for the Multichannel Merchant

July 15 , 2013

MCM Tuesday
 
How to Select Your Next Ecommerce Platform
7 Steps to Measure Customer Experience Success
Why Email Marketing’s Significant Growth Continues
7 Cost-effective Ways to Extend Your Marketing Reach
MCM Outlook 2013: Catalogs Still Have Staying Power

How to Select Your Next Ecommerce Platform

By Curt Barry

Here's a hard-to-find comprehensive look at the features and key information on more than two dozen ecommerce platform technology providers. This will prove invaluable to anyone that is trying to decide who should be on the RFP list and who ultimately to choose as your ecommerce platform vendor.

FULL ARTICLE

7 Steps to Measure Customer Experience Success

By Tim Parry

Customer experience professionals can’t afford to muddle along with incomplete measurement programs. Fortunately, they don’t have to. In a recent report, Forrester senior analyst Maxie Schmidt-Subramanian uncovered the following seven steps that result in a disciplined, well-rounded approach to systematic measurement practices.

FULL ARTICLE

Why Email Marketing’s Significant Growth Continues

By Daniela Forte

Customer acquisition via email marketing has magnified since 2009. According to Custora’s report “E-Commerce Customer Acquisition Snapshot” the channel grew from 0.88% of customers acquired in 2009 to 6.84% in 2013.

FULL ARTICLE

7 Cost-effective Ways to Extend Your Marketing Reach

By Debra Ellis

Getting the most from your marketing dollars requires optimizing every channel and taking advantage of every opportunity to reach more people. There isn’t a magic formula that catapults your brand to the top. Consistent application of best practices and participation in partnerships creates the foundation that expands your marketing reach exponentially.

FULL ARTICLE

MCM Outlook 2013: Catalogs Still Have Staying Power

By Erin Lynch

Catalogs still have staying power in the direct-to-customer sector, according to results from the MCM Outlook 2013 survey. In fact, more than half of the survey respondents said their companies market products directly to consumers and businesses through a print catalog – and nearly half plan to increase circulation in 2013.

FULL ARTICLE

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