| MCM TUESDAY
News and Intelligence for the Multichannel Merchant July 01 , 2013 |
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| Video Adds Value to Ecommerce Marketing
By Dr. Melody King Video can be used to promote products after people have visited your site and/or placed an order, with an incentive to make another purchase. It can also be used to attract visitors to your site as they’re surfing the web or conducting web searches for specific items. |
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| Nearly 80% of Consumers Will Abandon Slow Mobile Sites
By Erin Lynch What is the best way to lose a mobile shopper? According to a new report by Netbiscuits, it’s by not having a website optimized for tablet or mobile use. In fact, 76% of shoppers will abandon a mobile website if it's not up to par. |
| Get Your Holiday Email Plan in Place
By Ross Kramer The second half of the year is full of opportunities. Depending on your business, you can capitalize on a number of holidays. So what should you be doing with your email marketing plan now to be poised to maximize holiday sales in the months ahead? |
| Social Media Contributes to Steady Ecommerce Growth
By Daniela Forte U.S. online retail sales are expected to reach $370 billion by 2017. Between 2012 and 2014, ecommerce growth has seen a 13% hike and 20% of online purchases are made after surfing social media, according to this infographic by National Positions. |
| USPS to See Real Time Tracking in All Locations by Years End
By Erin Lynch The United States Postal Service expects to see real time tracking in all 67 of its districts by the end of 2013. The move was generated to give “piece of mind” to both the customer and the shipper with 15-minute real time package tracking. |
| Brands Head to Social Media for #Equality
By Erin Lynch After the United States Supreme Court struck down Prop. 8 and DOMA this week, clearing the way for marriage equality, several brands took to social media sites such as Twitter, Facebook, and Instagram to show their support. |
| Why De-averaging Helps Assure Best Recommendations
By Richard Harris De-averaging helps assure that your product recommendations will deliver lift because that single best answer just isn’t as relevant to all customers. |
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