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MCM TUESDAY

News and Intelligence for the Multichannel Merchant

July 22, 2014

MCM Tuesday
 
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Aeropostale, Lululemon and Shutterfly Make the “10 Brands That Will Disappear” List
How Social Media Evolved as a Sales Channel
TruST Urges Senate Not to Attach “Flawed” MFA to ITFA
Mobile App Marketing Grows Up
How PlanetShoes, Rickshaw Bagworks Made Global Ecommerce Profitable

Aeropostale, Lululemon and Shutterfly Make the “10 Brands That Will Disappear” List

By Tim Parry

Should Aeropostale, Lululemon and Shutterfly worry about about making 24/7 Wall St.'s 10 Brands That Will Disappear in 2015 list? A look at past lists shows some pretty mixed results.

FULL ARTICLE

How Social Media Evolved as a Sales Channel

By Tim Parry

The evolution of social media as a sales channel has become the norm, and retailers need to stay in front of their customers by continuously engaging at their level. Here's how your social media efforts can build brand awareness, facilitate a sense of community and engage shoppers, and result in higher retention and increased sales.

FULL ARTICLE

TruST Urges Senate Not to Attach “Flawed” MFA to ITFA

By Tim Parry

Here's why TruST believes the Marketplace and Internet Tax Freedom Act does a severe disservice to both bills, threatening to stall ITFA and derail a productive House debate over the future of remote taxation.

FULL ARTICLE

Mobile App Marketing Grows Up

By Bob Moul

The mobile app market has finally matured, and the result is that successful companies are making the transition from tactical to strategic app marketing. Is it time to be proactive with your mobile ecommerce app development?

FULL ARTICLE

How PlanetShoes, Rickshaw Bagworks Made Global Ecommerce Profitable

By Tim Parry

Join Pitney Bowes Vice President of Global Ecommerce Craig Reed for our On Demand webinar, which outlines four common challenges to selling globally, and for retailers like PlanetShoes and Rickshaw Bagworks avoided them.

FULL ARTICLE

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