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MCM TUESDAY

News and Intelligence for the Multichannel Merchant

July 8, 2014

MCM Tuesday
 
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Why SEO is your Frenemy
WEBINAR: How to Achieve Profitability in Global Ecommerce
Getting Through to Customers in a Multichannel World
Rewards Data Helps GameStop Drive Omnichannel Growth
Email Acquisition Tactics That Actually Work

Why SEO is your Frenemy

By Murtaza “Zeke” Hamdani

As frequently as SEO experts seem to cook up the latest tactics, search engines like Google change the algorithms by which they rank search results. Online retailers should pay most attention to the key principles that have withstood the test of time.

FULL ARTICLE

WEBINAR: How to Achieve Profitability in Global Ecommerce

By Tim Parry

If you want to expand global ecommerce, you really need to listen to the track record of people who have been there and seen the different types of complexity.

FULL ARTICLE

Getting Through to Customers in a Multichannel World

By Rory Dennis

In today’s multichannel world, consumers have more flexibility and more avenues for shopping than ever before. There’s no chance that this multichannel revolution will slow, however, so brands need to act now to address these challenges or risk being crushed by the competition.

FULL ARTICLE

Rewards Data Helps GameStop Drive Omnichannel Growth

By Mike O'Brien

Data from its PowerUp rewards program has helped fuel omnichannel growth for retailer GameStop.

FULL ARTICLE

Email Acquisition Tactics That Actually Work

By Tim Parry

Although a healthy and growing email list is one of every email marketer’s top priorities, there are only a few acquisition tactics that are truly effective. The following tips will help you to make the most them.

FULL ARTICLE

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