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MCM TUESDAY

News and Intelligence for the Multichannel Merchant

June 10, 2014

MCM Tuesday
 
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A Happy Marriage At David’s Bridal Stores and Web Businesses
5 Steps for Personal Content Delivery
Industry Experts Skeptical of Sears Shop Your Way
Moosejaw CIO Talks Tech Challenges, Priorities & Opportunities
Here’s What’s Happening at IRCE 2014

A Happy Marriage At David’s Bridal Stores and Web Businesses

By Ellen Shannon

David’s Bridal has a unique point-in-time challenge, since most people won’t get married again, at least not quickly. So the company knows that it needs to move fast and grab every opportunity to satisfy the many needs of each wedding – ideally serving the needs of the entire bridal party and families.

FULL ARTICLE

5 Steps for Personal Content Delivery

By Daniela Forte

Research on global millennials found that creating the right content for the right audience and delivering it consistently where ever the audience prefers is important.

FULL ARTICLE

Industry Experts Skeptical of Sears Shop Your Way

By Daniela Forte

Sears Holdings Company is banking heavily on members of its Shop Your Way loyalty program, but industry experts are saying it may be “too little, too late” for Sears.

FULL ARTICLE

Moosejaw CIO Talks Tech Challenges, Priorities & Opportunities

By Ellen Shannon

Michael Moore, CIO, of Moosejaw Mountaineering, recently shared some of his thoughts and initiatives. While Moosejaw is a unique company, they share many of the same challenges and opportunities as other retailers.

FULL ARTICLE

Here’s What’s Happening at IRCE 2014

By Tim Parry

IRCE 2014 is just around the corner. Click here to follow Multichannel Merchant's ongoing archive of IRCE news, announcements and commentary.

FULL ARTICLE

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