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MCM TUESDAY

News and Intelligence for the Multichannel Merchant

June 10 , 2013

MCM Tuesday
 
Rakuten CMO and COO Talks About Webgistix Acquisition
10 Tips on SEO Tactics
The Story Behind Yankee Candles’ Man Candles
Preparing for Social Media Mishaps
Samuels Jewelers Transforms Online and In-store Shopping Experience
Steps to Get Your PIM Omni-Channel Ready
How to Improve Post-Sales Support through Mobile

Rakuten CMO and COO Talks About Webgistix Acquisition

By Tim Parry

In this exclusive video, Rakuten CMO and COO Bernard Luthi tells Multichannel Merchant senior content manager Tim Parry what this deal means to Rakuten, which is competing with Amazon and eBay in the U.S. market.

FULL ARTICLE

10 Tips on SEO Tactics

By Daniela Forte

SEO is an important part of customer engagement and brand recognition. Adam Audette, president of Rimm-Kaufman Group offered these 10 tips on tried and true SEO tactics.

FULL ARTICLE

The Story Behind Yankee Candles’ Man Candles

By Tim Parry

Just 10% of Yankee Candles’ customers are men. But 35% of its users are men. So how did Yankee Candle respond? By releasing a line of “Man Candles” for that audience. In this video shot at IRCE 2013, Brad Wolansky, president of consumer direct and chief marketing officer at Yankee Candle, explains to Multichannel Merchant senior content [...]

FULL ARTICLE

Preparing for Social Media Mishaps

By Erin Lynch

No matter how prepared your company is when engaging with customers through social media sites there is bound to be a public misstep. It can be a criticism from an unhappy customer or an error made by your social media team but in order to save face, it comes down to how you handle it.

FULL ARTICLE

Samuels Jewelers Transforms Online and In-store Shopping Experience

By Erin Lynch

Samuels Jewelers has seen a conversion rate nearly three times higher for site search users compared to non-site search users after implementing a new site search system for all five of it's ecommerce websites.

FULL ARTICLE

Steps to Get Your PIM Omni-Channel Ready

By John Stephens

The opportunities and challenges associated with product catalogs and product information management (PIM) have never been more pronounced than they are today. Omni-channel initiatives and “long-tail” approaches to product catalogs have placed a new level of expectations on businesses, and on the merchandising, content, online, product, and marketing teams that support them. The issues arise [...]

FULL ARTICLE

How to Improve Post-Sales Support through Mobile

By Jonathan Levitt

Mobile commerce has arrived. A surge in tablet adoption – with one-third of American consumers expected to own one by 2015 – and the near ubiquity of smartphones has created a tipping point for mobile retail. By the end 2017, mobile retail sales in the U.S. will reach $31B, up from $8B this year.

FULL ARTICLE

Related Whitepapers

Digital Customer Experience Trends to Watch, 2013

eBook: eCommerce 201: 5 Strategies & 15 Best Practices You Need to Know to Grow Your Revenue

Improve Conversions on your Webstore from Paid Search and Comparison Shopping Traffic

Five Sales Onboarding Challenges – And Potential Breakthroughs

Know the Score: The Ultimate Guide to Scoring Customers and Prospects

Putting Social to Work for Your Business

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