Retailers Open Up About the Marketplace Fairness Act
By Daniela Forte
What impact will the pending Marketplace Fairness Act have on direct-to-customer merchants? Though the U.S. Senate approved the Marketplace Fairness Act in April, no two IRCE 2013 attendees interviewed by Multichannel Merchant seemed to have the same opinion about the pending legislation.
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What Instagram Video Will Mean for Merchants
By Daniela Forte
Facebook announced that its photo-sharing application Instagram will now have a video feature in order to compete with video-sharing application Vine. In a blog post, Russ Somers, VP of Marketing for Invodo, talks about the announcement and what it will mean for brands and retailers.
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Survey Says Merchants are Boosting Site Search Efforts
By Tim Parry
Both B2B and B2C merchants are stepping up their site search in an effort to convert browsers coming to their websites into buyers. But B2C merchants are offering different site search functions than their B2B counterparts, according to the results of the MCM Outlook 2013 survey on ecommerce. While more B2C merchants are focused on [...]
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