| MCM TUESDAY
News and Intelligence for the Multichannel Merchant March 11, 2014 |
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| How Retailers Can Take a Proactive Approach to Data Recovery
By Jeff Baken AmeriPride has turned its attention to improving its customer experience by developing a centralized disaster recovery program to protect its data. Here are four things AmeriPride looked for in a disaster recovery program. |
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| Don’t Say That
By Herschell Gordon Lewis A quick question whose answer should pop into your mind within three seconds: What benefit does “but” have that “however” lacks? You’re putting a commanding finger on an almost-invisible way to add or lose power in a 21st-century email solicitation. |
| Overstock.com Surpasses $1 Million in Bitcoin Transactions
By MCM Staff Overstock.com announced that it has sold over $1 million in product to Bitcoin users since the online shopping site started accepting the cryptocurrency on Jan 9. According to Overstock.com, of the over 4,300 Bitcoin customers that made purchases with the site since January, almost 60% are new customers. |
| 3 Smart Ways Retailers Can Personalize the Ecommerce Experience
By Tim Parry Personalization was one of the underlying themes of eTail West – and it seemed whatever track of sessions you attended, there was talk about how retailers are personalizing the ecommerce experience for their customers. Here are three examples that stood out. |
| The Effects of Online Credit Card Declines in the U.S.
By Tim Parry An independent study of 1k consumers found that 17 percent of consumers report having had their credit cards declined during card not present (CNP) transactions and as many as one-third of these declines were unnecessary. The result is consumer aggravation, increased operational costs for banks and credit card companies and as much as $40 billion in lost revenue for online retailers. 41st Parameter, a part of Experian, released the data from its TrustInsight division. |
| How Contact Centers Can Recapture Revenue Through Better Reporting
By Steve Wellen Every day, more contact centers are providing more of what consumers need: real, valuable service. And that means more revenue. But that’s still the exception to the rule. Here’s a quick look at what is holding contact centers back, and how they can forge a better way forward. |
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