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MCM TUESDAY

News and Intelligence for the Multichannel Merchant

May 19 , 2014

MCM Tuesday
 
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Social Media: The Final Stamp of Approval for Purchase Decisions
Kiehl’s Uses Targeted Personalization to Lift Revenues
comScore: U.S. Ecommerce Spending Grows Nearly 12%
Is Amazon’s Reign as Ecommerce King Over?
Macy’s Inc. Not Interested in Sears Canada
How Modnique Sucessfully Sells in Russia

Social Media: The Final Stamp of Approval for Purchase Decisions

By Daniela Forte

More and more consumers are turning to social content when it comes to their purchase decisions, according to an infographic by Offerpop.

FULL ARTICLE

Kiehl’s Uses Targeted Personalization to Lift Revenues

By Daniela Forte

Kiehl’s saw a 11.59% lift in revenue per visit to its website after it combined its visitor segmentation and on-site behavior to create a targeted personalized experience.

FULL ARTICLE

comScore: U.S. Ecommerce Spending Grows Nearly 12%

By Tim Parry

Desktop ecommerce accounted for 11.7% of consumers' discretionary spending, the highest first quarter share on record. Of the additional $7.3 billion in mobile commerce, purchasing using smartphones accounted for 62% vs. 38% from tablets.

FULL ARTICLE

Is Amazon’s Reign as Ecommerce King Over?

By Tim Parry

Walmart, JCPenney and Nordstrom all reported faster year-over-year ecommerce growth than Amazon for their respective first quarters. But does that mean Amazon's reign on ecommerce is coming to an end?

FULL ARTICLE

Macy’s Inc. Not Interested in Sears Canada

By Tim Parry

Sears Holdings announced Wednesday that it is exploring strategic alternatives for its 51% interest in Sears Canada, including a potential sale of Sears Holdings' interest or Sears Canada as a whole. But don't expect Macy's Inc. to make an offer.

FULL ARTICLE

How Modnique Sucessfully Sells in Russia

By Tim Parry

From the day it launched its ecommerce site three years ago, fashion ecommerce site Modnique set out to sell globally. With a localized .ru version of its ecommerce site, Modnique was able to have success targeting customers in Russia.

FULL ARTICLE

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