MCM TUESDAY

News and Intelligence for the Multichannel Merchant

May 20 , 2013

Site Search: Leading the Customer to Purchase

YouTube Makes Video Channels Shoppable

How to Snag the Mobile Shopper

Google Wallet Comes to Gmail

Mother’s Day Online Spending Jumps 15%

Reglatory Climate Among Risks for Retailers

Site Search: Leading the Customer to Purchase

By Erin Lynch

Like it or not, when a visitor heads to your site they are most likely there to browse, which is why it’s important for retailers to give shoppers what they want, the quickest way possible.

FULL ARTICLE

Executive Summary: Product Information Management

The right PIM solution should enable a merchant to deal with the volume/complexity of product information needed for daily operations and strategic marketing. In this report learn:
When it makes sense to invest in a PIM solution
The differences in “plug-in” enterprise and “on-demand” solutions. Best practices for using PIM solutions. Download The Free Report Today!

YouTube Makes Video Channels Shoppable

By Daniela Forte

YouTube is connecting people with products in a new initiative where they can now shop for products while viewing videos on YouTube channels. According to blog post by Google, which owns YouTube, people use the video site for entertainment, learning a new skill, find new information, and shop for products.

FULL ARTICLE

Free Webinar: Stepping Up to Consumer Expectations with Customer-Centric Marketing
Find faster, more proven ways to drive up to 25% higher revenue in 2013 by ensuring your marketing is comprehensively customer-obsessed.
Register Now!

How to Snag the Mobile Shopper

By Erin Lynch

While more and more consumers are researching products and comparing prices on their mobile devices most showroomers are not using their device to finalize a purchase.

FULL ARTICLE

Google Wallet Comes to Gmail

By Daniela Forte

Google announced this week in this video that going forward there will be a dollar sign in Gmail attachments. The video shows all it takes is a simple click and you can transfer cash through Google Wallet, according to an article on Mashable.

FULL ARTICLE

Mother’s Day Online Spending Jumps 15%

By Erin Lynch

Mobile commerce helped Mother's Day online spending rise by 15% compared to 2012, according to an infographic from IBM.

FULL ARTICLE

Reglatory Climate Among Risks for Retailers

By Daniela Forte

Government deficits, payroll, tax increases and internet sales tax legislations are among retailers top reglatory worries, according to this infographic by BDO, a U.S. professional services firsm providing assurance, tax, financial advisory and consulting services to a wide range of publically traded and privately held companies.

FULL ARTICLE

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Related Whitepapers

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Let the Buyer Be Your Guide: Leveraging Buyer Behavior in a Multichannel World

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eBook: eCommerce 201: 5 Strategies & 15 Best Practices

Improve Conversions on Your Webstore from Paid Search & Comparision Shopping Traffic

10 Tips: Solving Marketing's Biggest Probelm of 2013 (Gaining Opt-ins)

Social Selling in B2B Sales White Paper

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