View Web Version
MCM TUESDAY

News and Intelligence for the Multichannel Merchant

May 05 , 2014

MCM Tuesday
 
SUBSCRIBE UNSUBSCRIBE
Gardener’s Supply Company Increases Pinterest Conversion Rates
4 Steps to Tame the Data Management Beast
Steinhafel Out as Target’s CEO
Threadless Launches New Type Tees iPhone App
Using Ruby on Rails for Faster Ecommerce Development
The Ineffectiveness of Live Chat Greetings

Gardener’s Supply Company Increases Pinterest Conversion Rates

By Daniela Forte

Gardener’s Supply Company saw three times the increase in conversions from its Pinterest social channel when it launched a targeted pop up message tailored specifically to its Pinterest audience.

FULL ARTICLE

4 Steps to Tame the Data Management Beast

By Sandra Gudat

If you’re like most retailers, you struggle with the management of multiple data sources, and this can be particularly damaging to your loyalty and CRM efforts. Here’s a strategy to begin tackling the data management beast.

FULL ARTICLE

Steinhafel Out as Target’s CEO

By Tim Parry

Following "extensive discussions," with its board of directors, Gregg Steinhafel has stepped down as chairman, president and CEO of Target. The mass merchant has retained Korn Ferry to advise the board on a comprehensive CEO search.

FULL ARTICLE

Threadless Launches New Type Tees iPhone App

By Tim Parry

Global design community Threadless has launched Type Tees, a new mobile application that allows users to create custom text-based t-shirts instantly from their mobile devices.

FULL ARTICLE

Using Ruby on Rails for Faster Ecommerce Development

By Avery Amaya

With Ruby on Rails features and functionality, Free Country shoppers saw site search auto-complete and suggestions on every page of the site; a user-centric checkout experience designed to maximize conversions; and a fully scalable platform that is capable of handling considerable growth.

FULL ARTICLE

The Ineffectiveness of Live Chat Greetings

By Tim Parry

On average, only every 12th greeting leads to a chat. However, there is a lot of room for improvement, as exemplified by some of the business using well-customized greetings.

FULL ARTICLE

Related Whitepapers

18 Definitive Tactics to Get Your Shopper's Attention Today

10 Tips: Solving Marketing's Biggest Problem of 2014 (Gaining Opt-Ins)

The Informed Purchase Journey

Marketing's New Imperative: Bring Social to Your Team

Learn How to Make Your Business More Agile

The Future of Omnichannel Personalization

Managing the Social Media Mix

Three Ways Your DNS Can Impact DDoS Attacks

Find Products and Services
Search our site for Products and Services

ABOUT THIS NEWSLETTER

You are subscribed to this newsletter as `email`

For questions concerning delivery of this newsletter, please contact our Customer Service Department at: Multichannel Merchant An Access Intelligence publication International: 847-763-9509847-763-9509
Email: Customer Service

Access Intelligence | 10 Norden Place, Norwalk, CT 06855

© 2014 Access Intelligence. All rights reserved. This content is protected by United States copyright and other intellectual property laws and may not be reproduced, rewritten, distributed, re-disseminated, transmitted, displayed, published or broadcast, directly or indirectly, in any medium without the prior written permission of Access Intelligence.

 

MCM Weekly
About Us Privacy Policy